Luxury beauty brand By Terry and distributing partner Luxasia are counting on a digitally-led approach to weather the novel coronavirus (COVID-19) crisis and achieve their ambitions for the brand in Asia.
Singapore-based beauty brand Soul Good Project has turned to crowdfunding to fuel its plans to expand internationally as demand for skin care grows in the midst of the novel coronavirus (COVID-19) pandemic.
Japanese cosmetics giant Shiseido Company has revealed plans to tap into its expertise on skin care and skin health to facilitate its recovery from the heavy blows of the novel coronavirus (COVID-19) impact.
International skin care major Beiersdorf has reported a sales drop for the first half (H1) of 2020, with luxury brand La Prairie especially hard-hit by COVID-19 whilst its derma brands defied the crisis.
A Singapore-based beauty brand has credited its partnership with micro-influencers in helping it gain brand awareness online during the tough conditions of launching in the midst of a country-wide lockdown.