Almost of half of female consumers surveyed in Brunei said that social media was their main source of information when deciding which cosmetics to use or purchase, while a large proportion reported spending 10% of their monthly income on such items.
Technology in beauty is continuing its meteoric rise at supersonic pace, but as consumers look for more innovative and immersive stories, stores, tools and apps, how can beauty stay smart in this space?
The pervasiveness of the clean beauty movement and the increasing emphasise of health is driving the demand for silicone-free hair care products in South Korea, with one supplier believing it to be among the most crucial trends in K-beauty.
Shaved heads, no eyebrows and messy makeup are some of the latest visuals popping up in beauty as Generation Z emerge from the COVID-19 pandemic looking to flip the lid on dated, traditional narratives.
Amassing a wide range of SKUs that provide targeted skin care for anti-ageing, acne, pigmentation and sun protection are vital for brands to make a bang in India’s increasingly discerning market, claims a home-grown CEO.
The influencer evolution race is on, with computer-generated alternatives fiercely engaging and exciting audiences within the blurred realms of reality and digital. And there's great promise, as consumers start to dismiss traditional influencer models,...
Exclusive insights from pioneers in the men’s cosmetics market, including MANSCAPED and FIVEISM x THREE, reveal the drivers behind men’s evolving perception of cosmetic products and shed light on what exactly they want from skin care and make-up.
South Korean retailer Olive Young data has revealed that facial guasha sales have increased over six times in the first half of the year, signalling the growing importance of self-care among beauty consumers.
Indian males are becoming more willing to invest in skin care products, with the sector tipped for double-digit growth over the next four years, claims a former Coca-Cola and Mondelez exec who co-founded male grooming brand Braavoking.
Beauty-from-within remains the number-one reason women and men take collagen supplements, according to a fresh five nation survey, and so science-backed claims substantiation will be key moving forward, says an expert.
Getting the stamp of approval from TikTok can generate a lot of success for beauty brands, but one insider cautions companies not to fall into the trap of letting TikTok dictate their product development.