Market Trends

International natural labelling standard

Special Newsletter natural and organic labelling

How beneficial is an international natural labelling standard?

By Natasha Spencer

With natural actives becoming a commonplace element of many formulators' ingredient lists and as the International Organization for Standardization (ISO) ISO 16128 provides guidelines on definitions for natural and organic cosmetic ingredients, we...

Words Mean Nothing: The plight of natural and organic beauty labeling

Words Mean Nothing: The plight of natural and organic beauty labeling

By Deanna Utroske

Depending on whom you ask, personal care and cosmetic regulations in the US are overly nuanced, too convoluted, or not exacting enough. All the same, trends and marketing strategies have collided in recent years to make ‘natural’ and ‘organic’ beauty...

Marketing simple make up routines

Exclusive interview

Make up routines go simple part II: How marketers are getting it spot on

By Natasha Spencer

With Japan making waves in the simple make up segment, we continued our conversation with Shannon Romanowski and Sharon Kwek from market research company, Mintel, on how brands can successfully market their products and which labels, in particular, are...

Shiseido in-store beauty advice

Japan first: The new age of in-store beauty advice

By Natasha Spencer

Hailed as “the first of its kind in the Japanese cosmetics industry”, personal care conglomerate, Shiseido, launches its digital counselling mirror and next generation cosmetics counter at its recently-renovated Ginza Siz store.