Voice of the Industry

Beauty and transparency: why is honesty now so essential for brands?

Beauty and transparency: why is honesty now so essential for brands?

By Lucy Whitehouse

We caught up with Kezzler, a company that offers technology to digitize individual products in the supply chain to give them a unique, secure and traceable identity, on the rising demand for transparency in the beauty industry. This Editor’s Spotlight...

© Getty Images / (Marekuliasz)

Editor’s Spotlight

2019 Goals: Building on the wisdom of indie beauty brand founders

By Deanna Utroske

The Indie Beauty Profile column is moving…to Fridays! But before going ahead with that, Cosmetics Design is looking back over a selection of the business advice that featured cosmetics, personal care, and fragrance brand leaders have shared over the past...

© Getty Images / (Wavebreakmedia)

Editor’s Spotlight

What is indie beauty anyway?

By Deanna Utroske

Recently, brands featured on the Indie Beauty Profile column have been asked to define or explain their thinking on what makes a cosmetics, personal care, or fragrance brand independent. Here, Cosmetics Design has complied a selection of the replies in...

New product launch strategies embrace offline promotion

New product launch strategies embrace offline promotion

By Natasha Spencer

The online to offline (O2O) retail environment has led many businesses to create effective campaigns through digital platforms to entice consumers through the doors of their physical companies, but what is it about offline marketing techniques that are...

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Editor’s Spotlight

The conscious beauty supply chain

By Deanna Utroske

Conscious personal care consumers, mission-driven fragrance brands, and feel-good cosmetics marketing campaigns are hard to miss now days. So smart suppliers and distributors are not only helping beauty makers tell more nuanced ingredient stories, they...

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