Jurlique says beauty still has multiple challenges to overcome in its shift towards sustainable packaging, highlighting the need for better innovation and broader recycling infrastructure.
Shinsegae International is developing regenerative cosmetics using microalgae-derived exosome technology based on its joint research with Sungkyunkwan University (SKKU).
Singapore-based TUFT International is set to make its biggest export move yet with the launch of its professional-grade hair styling tools and devices in Australia this March.
Pola Orbis Group will discontinue Amplitude and ITRIM this year as part of plans to enhance its brand portfolio and improve the firm’s overall profitability.
L’Oréal’s chief is eyeing increased penetration in China’s tier-three and four cities, which he believes can help the French beauty major double its customer base and drive more growth in this lucrative market.
Innovation and experimentation are vital for beauty brands who want to stay relevant with Generation Z and Generation Alpha consumers, who are the future of the market, says SUGAR Cosmetics CEO.
Beauty brands and retailers must invest in continuous relationship building with consumers via personalised, algorithmically orchestrated digital experiences across every step of the shopper journey, says the CEO of Finnish tech firm Revieve.
Kosé’s Singapore subsidiary believes the company’s global commitment to develop products and serve consumers regardless of gender, age, and ethnicity will be a boon for the diverse SEA region and countries such as Singapore.
K-beauty players are calling for a reform of South Korea’s functional cosmetics review and reporting system to foster innovation and make the domestic cosmetic industry more competitive on the global stage.
Companies that sold CBD-based cosmetics in Hong Kong are caught in a “revamp or shut down” dilemma following a ban issued by the authorities in February, in spite of growing awareness and consumer demand.
Shinsegae International has observed that economic fears are not deterring consumers from purchasing luxury niche fragrances, believing they have replaced lipstick as the new recession-proof commodity.
Considering inclusivity in product development is a priority to satiate demands from diverse consumers in the Asia Pacific region, says L’Oréal head of research and innovation.
Japanese cosmetics firm Kosé is aiming to increase sales in China by 10%, believing consumer consumption will bounce back with the lift of COVID-19 restrictions.
Japanese beauty brand ORBIS is aiming to develop its skin care line and release products designed for men in their 40s as the demographic is ‘growing significantly’.
Beauty major Coty is aiming to grow its skin care business in China on the back of premiumisation and ‘healthification’ trends it has observed in the market.
Indian beauty retailer Nykaa is set to unveil 50 more physical stores this year to strengthen its brick-and-mortar network and secure long-term growth opportunities in the burgeoning domestic market.
The skinification of hair care marks a new dawn for the sector and heightened expectations from savvy Asian consumers will push innovation forward, according to exclusive insights from Kosé, Nuggela & Sulé, Verdure, and many more hair care players.
Japanese beauty major Shiseido will start to prioritise strategic investments in three key areas – brands, innovation and people – to drive revenue growth, according to its CEO.
South Korean beauty retailer Olive Young has reported that 19 small and medium-sized beauty brands exceeded KRW10bn (USD7.9m) in annual sales for the first time in 2022.
L’Oréal chief says India’s booming beauty market could potentially be its next billion-dollar market as middle-class population doubles in next five to 10 years.
Boston-based private equity firm Yellow Wood Partners has acquired the North American operations of Unilever-owned personal care brand Suave as the European consumer goods major continues to divest parts of its beauty portfolio.
Neo-traditions and mindfulness are trends that will lead beauty brand collaborations, according to the head of an art and design agency specialising in such creative marketing projects.
Inclusivity and conscious beauty are among the most important elements for cosmetic brands to consider when developing new products this year, says one prominent cosmetic chemist.
Kosé Corporation has developed a makeup simulation system that replicates the colour and texture of makeup on the skin in a more realistic way that augmented reality (AR) cannot, the firm claims.
The strength of L’Oréal’s hair care business in 2022 came as a positive post-COVID surprise as consumers aspired to healthier, more diversified looks and shopped at the premium end of this category, its CEO says.
Hourglass Cosmetics has experienced a year-on-year growth of 109% in South Korea after it scrapped its face mask mandate for most indoor public places.
Estée Lauder Companies president and CEO Fabrizio Freda has pegged skin care, fragrance, and luxury hair care as key drivers of growth in China as it moves away from last year’s COVID-19 troubles.
Unilever subsidiary Hindustan Unilever (HUL) says that its beauty and personal care business has grown thanks to new product launches, which helped to mitigate the slump of its winter skin care line-up.
Sa Sa’s CEO says the easing of social distancing measures in Hong Kong has improved consumer sentiment and consequently improved sales despite now having fewer storefronts.
South Korean major LG Household & Health Care (LG H&H) has attributed the 27.7% sales decline of its beauty business mainly to the disruptions brought about by Beijing’s zero-COIVD policy.
Sensitive skin brand Suu Balm says the outcomes of its new green initiatives will inform its future plans as it continues on its journey of becoming a company with a cleaner and greener impact.
Hong Kong-listed L’Occitane International’s flagship brand recorded a sales dip of 0.9% in the nine months ending December 2022 due to challenges related to COVID-19 in China and Japan.
Kao-owned Essential The Beauty says it has successfully tapped into the damaged hair segment, with the firm shipping more than 400,000 units of its new treatment in its first three months of sale.
K-beauty giant Amorepacific records revenue growth of 83% and 37% in North America and Europe respectively in 2022 as China and South Korea markets report declines.
Teeth whitening products look set to become the focal point of oral care, a rising category in the beauty sector that is expected to see exponential growth in Asia Pacific the next few years.
Italian beauty brand Teaology believes its business in Asia could surpass Europe in just a “couple of years” in line with the company’s five-year plan to expand its global footprint.
Indian cosmeceutical outfit Fixderma has revealed that its top product, which accounts for 60% of its total sales, is a cream that treats acanthosis nigricans, a relatively common, yet rarely discussed skin pigmentation disorder.
Leading beauty and personal care title CosmeticsDesign has unveiled a fresh look across its three regional websites across the USA, Europe and Asia that aims to improve useability and navigation of its content.
Too many acne products claim to be a ‘miracle in a jar’ with consumers being set up to fail, claims a leading Australian academic and practitioner behind a new breakout kit for the condition.
Microbiome testing start-up Sequential Bio is seeking out brand partners to provide microbiome testing for the end consumer, which it believes can help improve the enduring issue of waste in the beauty industry.
Long-time collaborators Fancl Corporation and Kirin Group have partnered to successfully develop cosmetics packaging made from the by-product of beer production.
South Korean health and beauty retailer Olive Young says smaller domestic beauty brands are booming and proving key to the success of the K-beauty industry globally.
South East Asia is providing an untapped opportunity for sustainable beauty innovation in the make-up market, claims Dow, with the firm believing colour cosmetics is the ideal category for trialling new ideas.
K-beauty brand Tolymoly’s efforts to strengthen its digital capabilities are yielding good results as sales from its online business, including its own e-commerce platform see growth.
An emphasis on tech and data is crucial for indie fragrance brands to become trendsetters in the increasingly saturated niche market, claims a Singapore start-up that is tapping AI and social media research.
Japanese beauty brand Orbis will introduce its first skin care range dedicated to people in their 60s in February and has set a sales target of JPY500m (USD3.78m) for its first year.
![Jurlique says beauty still has multiple challenges to overcome in its shift towards sustainable packaging. [Jurlique]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/03/21/jurlique-on-beauty-packaging-it-will-continue-to-be-a-problem-to-solve/16219903-1-eng-GB/Jurlique-on-beauty-packaging-It-will-continue-to-be-a-problem-to-solve.jpg)
![Shinsegae International is developing regenerative cosmetics using microalgae-derived exosome technology. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/shinsegae-touts-regenerative-cosmetics-using-microalgae-derived-exosome-tech/16216387-1-eng-GB/Shinsegae-touts-regenerative-cosmetics-using-microalgae-derived-exosome-tech.jpg)
![Yatsen Holdings is banking on the recovery of makeup in China to steer flagship brand Perfect Dairy back to growth. [Perfect Diary]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/perfect-diary-bets-on-china-s-makeup-rebound-to-turn-around-recent-slump/16246219-1-eng-GB/Perfect-Diary-bets-on-China-s-makeup-rebound-to-turn-around-recent-slump.jpg)
![Coty is counting on China’s prestige fragrance boom to drive ambition to drive China growth. [Chloe Fragrances]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/coty-aims-to-double-china-sales-to-over-600m-on-the-back-of-prestige-fragrance-potential/16228009-1-eng-GB/Coty-aims-to-double-China-sales-to-over-600m-on-the-back-of-prestige-fragrance-potential.jpg)
![TUFT set to make its biggest export move yet with Australia launch. [TUFT]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/tuft-australia-launch-marks-first-international-foray/16147997-1-eng-GB/TUFT-Australia-launch-marks-first-international-foray.jpg)
![Pola Orbis Group will discontinue Amplitude and ITRIM this year. [ITRIM]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/pola-orbis-axes-amplitude-and-itrim-in-bid-to-improve-profitability/16228063-1-eng-GB/Pola-Orbis-axes-Amplitude-and-ITRIM-in-bid-to-improve-profitability.jpg)
![L’Oréal’s chief is eyeing increased penetration in China’s tier-three and four cities. [Lancôme]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-oreal-targets-china-s-lower-tier-cities-to-drive-future-growth/16170236-1-eng-GB/L-Oreal-targets-China-s-lower-tier-cities-to-drive-future-growth.jpg)
![[SUGAR Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/03/08/constant-experimentation-is-vital-to-attract-gen-z-and-gen-alpha-consumers-sugar-ceo/16228741-1-eng-GB/Constant-experimentation-is-vital-to-attract-Gen-Z-and-Gen-Alpha-consumers-SUGAR-CEO.jpg)
![Building lasting and meaningful relationships with consumers via an array of digital tools will enable industry plug true needs and expectations [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/07/beauty-retail-future-is-in-relationship-commerce-and-personalised-experiences-says-revieve-ceo/16229584-1-eng-GB/Beauty-retail-future-is-in-relationship-commerce-and-personalised-experiences-says-Revieve-CEO.jpg)
![Kosé inclusive beaity push will be a boon for the diverse SEA region. [Sekkisei]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/03/07/kose-highlights-importance-of-inclusive-beauty-developments-in-diverse-sea-region/16196455-3-eng-GB/Kose-highlights-importance-of-inclusive-beauty-developments-in-diverse-SEA-region.png)
![Pola is targeting to grow revenue in China by about 50%. [Pola]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/pola-aims-to-increase-china-revenue-by-50-on-the-back-of-offline-expansion/16216279-1-eng-GB/Pola-aims-to-increase-China-revenue-by-50-on-the-back-of-offline-expansion.jpg)
![K-beauty players are calling for a reform of South Korea’s functional cosmetics review and reporting system. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/regulation-safety/why-k-beauty-industry-is-calling-to-abolish-unharmonised-functional-cosmetics-regulation/16195615-1-eng-GB/Why-K-beauty-industry-is-calling-to-abolish-unharmonised-functional-cosmetics-regulation.jpg)
![Economic fears are not deterring Korean consumers from purchasing luxury niche fragrances. [Ex Nihilo]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/luxury-niche-fragrances-buck-recession-trend-in-korea-shinsegae/16195561-1-eng-GB/Luxury-niche-fragrances-buck-recession-trend-in-Korea-Shinsegae.jpg)
![L'Oreal says considering inclusivity in product development is a priority. [L'Oreal]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/l-oreal-inclusivity-a-strategic-priority-for-diverse-apac-region/16177424-1-eng-GB/L-Oreal-Inclusivity-a-strategic-priority-for-diverse-APAC-region.jpg)
![Kosé is aiming to increase sales in China by 10% on the back of reopening. [Kosé]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/kose-china-targets-10-sales-increase-on-the-back-of-revenge-consumption/16188770-1-eng-GB/Kose-China-targets-10-sales-increase-on-the-back-of-revenge-consumption.jpg)
![[Orbis]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/orbis-renews-men-s-skin-care-line-with-aims-to-reach-men-in-their-40s/16141448-1-eng-GB/Orbis-renews-men-s-skin-care-line-with-aims-to-reach-men-in-their-40s.png)
![Coty is aiming to grow its skin care business in China on the back of premiumisation and ‘healthification’ trends. [Lancaster]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/coty-aims-to-ride-premiumisation-and-healthification-trends-to-grow-china-skin-care-business/16162244-1-eng-GB/Coty-aims-to-ride-premiumisation-and-healthification-trends-to-grow-China-skin-care-business.jpg)
![Nykaa is set to unveil 50 more physical stores this year to strengthen its brick-and-mortar network. [Nykaa]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/nykaa-reinforcing-offline-business-with-50-more-store-openings-in-2023/16170488-1-eng-GB/Nykaa-reinforcing-offline-business-with-50-more-store-openings-in-2023.jpg)
![Shiseido will start to prioritise strategic investments in three key areas. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/02/21/shiseido-will-make-proactive-investments-for-revenue-growth-from-2023-ceo/16170182-1-eng-GB/Shiseido-will-make-proactive-investments-for-revenue-growth-from-2023-CEO.jpg)
![Olive Young has reported that 19 small and medium-sized beauty brands exceeded KRW10bn (USD7.9m) in annual sales for the first time. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/19-k-beauty-smes-enter-olive-young-s-10-billion-won-club-in-2022/16162298-1-eng-GB/19-K-beauty-SMEs-enter-Olive-Young-s-10-billion-won-club-in-2022.jpg)
![India’s booming beauty market could potentially be L'Oréal's next billion-dollar market [L'Oréal Paris]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-oreal-ceo-says-india-market-holds-vast-potential-for-the-firm/16170290-2-eng-GB/L-Oreal-CEO-says-India-market-holds-vast-potential-for-the-firm.jpg)
![Neo-traditions and mindfulness are trends that will lead beauty brand collaborations. [Maison Margiela Fragrances]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/beauty-brand-collabs-neo-traditions-mindfulness-trends-will-influence-future-beauty-collabs/16155464-1-eng-GB/Beauty-brand-collabs-Neo-traditions-mindfulness-trends-will-influence-future-beauty-collabs.jpg)
![Mixed Reality Makeup (MR Makeup) Colour Machine employs the use of high-speed projection mapping technology. [Kosé]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/kose-s-makeup-simulator-reproduces-ultra-realistic-colours-and-textures-that-ar-cannot-achieve/16141394-1-eng-GB/Kose-s-makeup-simulator-reproduces-ultra-realistic-colours-and-textures-that-AR-cannot-achieve.jpg)
![Consumers are increasingly invested in the health of their hair and are investing in the premium end of the market to achieve desired looks and outcomes [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/14/l-oreal-ceo-says-hair-care-is-booming-as-consumers-show-interest-in-premium-luxury-products/16169579-1-eng-GB/L-Oreal-CEO-says-hair-care-is-booming-as-consumers-show-interest-in-premium-luxury-products.jpg)
![Hourglass Cosmetics has experienced a year-on-year growth of 109% in South Korea. [Hourglass Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/hourglass-makeup-sales-grows-109-in-korea-after-mask-mandate-lifts/16155626-1-eng-GB/Hourglass-makeup-sales-grows-109-in-Korea-after-mask-mandate-lifts.jpg)
![Estée Lauder CEO says skin care, fragrance, and luxury hair care as key drivers of growth in China. [Estée Lauder]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/estee-lauder-china-skin-fragrance-luxury-hair-categories-set-to-lead-growth-in-reopening/16155770-1-eng-GB/Estee-Lauder-China-Skin-fragrance-luxury-hair-categories-set-to-lead-growth-in-reopening.jpg)
![HUL's Vaseline sales impacted by delayed winter season. [Vaseline]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/hul-s-beauty-and-personal-care-innovations-offset-slump-of-winter-skin-care/16141340-1-eng-GB/HUL-s-beauty-and-personal-care-innovations-offset-slump-of-winter-skin-care.png)
![Improved consumer sentiment in HK helped improve sales. [Sa Sa]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/02/09/sa-sa-hk-s-sales-improve-with-consumer-sentiment-boost-ceo/16141286-1-eng-GB/Sa-Sa-HK-s-sales-improve-with-consumer-sentiment-boost-CEO.png)
![LG H&H sales suffer under Beijing’s zero-COIVD policy. [Su:m37]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/lg-h-h-weighed-down-by-china-s-zero-covid-policy/16140944-1-eng-GB/LG-H-H-weighed-down-by-China-s-zero-COVID-policy.jpg)
![Suu Balm is on a journey to becoming a company with a cleaner and greener impact. [Suu Balm]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/suu-balm-mulls-over-future-sustainability-plans-as-it-rolls-out-new-green-initiatives/16119266-1-eng-GB/Suu-Balm-mulls-over-future-sustainability-plans-as-it-rolls-out-new-green-initiatives.png)
![’Occitane International’s flagship brand recorded a sales dip of 0.9% in the nine months ending December 2022. [L'Occitane]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-occtiane-en-provence-sales-dip-attributed-to-covid-19-challenges-in-china-japan/16140692-1-eng-GB/L-Occtiane-en-Provence-sales-dip-attributed-to-COVID-19-challenges-in-China-Japan.jpg)
![Essential The Beauty says it has successfully tapped into the damaged hair segment. [Essential The Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/02/06/essential-the-beauty-hair-treatment-scores-big-by-keeping-attuned-to-modern-hair-trends/16116089-1-eng-GB/Essential-The-Beauty-hair-treatment-scores-big-by-keeping-attuned-to-modern-hair-trends.png)
![Amorepacific records stellar revenue growth in North America and Europe as China and South Korea markets report declines. [Amorepacific]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/amorepacific-2022-revenues-soar-in-n.-america-and-europe-as-asia-slumps/16140746-1-eng-GB/Amorepacific-2022-revenues-soar-in-N.-America-and-Europe-as-Asia-slumps.jpg)
![Teaology believes its business in Asia could surpass Europe in just a “couple of years”. [Teaology]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/teaology-asia-business-expected-to-grow-and-surpass-europe-within-couple-of-years-ceo/16080887-1-eng-GB/Teaology-Asia-business-expected-to-grow-and-surpass-Europe-within-couple-of-years-CEO.jpg)
![Fixderma has revealed that its top product is a cream that treats acanthosis nigricans. [Fixderma]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/02/01/fixderma-s-sales-dominated-by-cream-that-treats-less-talked-about-skin-pigmentation-disorder/16080833-1-eng-GB/Fixderma-s-sales-dominated-by-cream-that-treats-less-talked-about-skin-pigmentation-disorder.jpg)
![CosmeticsDesign has refreshed the look and function of its three leading global B2B publications [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/01/31/cosmeticsdesign-unveils-global-brand-refresh-across-usa-europe-and-asia-websites-in-2023/16131419-1-eng-GB/CosmeticsDesign-unveils-global-brand-refresh-across-USA-Europe-and-Asia-websites-in-2023.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/acne-care-australian-professor-calls-out-companies-for-pushing-false-promises-to-consumers/16093514-1-eng-GB/Acne-care-Australian-professor-calls-out-companies-for-pushing-false-promises-to-consumers.jpg)
![Sequential Bio is seeking out brand partners to provide microbiome testing for the end consumer. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/01/30/microbiome-testing-can-help-consumers-find-the-right-products-and-eliminate-waste/16088288-1-eng-GB/Microbiome-testing-can-help-consumers-find-the-right-products-and-eliminate-waste.jpg)
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