Hyper-personalised beauty: Future of customisation will give consumers ‘daily or weekly’ solutions

As consumers become more discerning and demand products tailored to their individual needs, personalised beauty has become a key trend that has resonated with the modern consumer.

As advanced technologies such as artificial intelligence, machine learning, and data analysis evolve, we can expect personalised beauty to become increasingly prevalent.

“Personalisation is everywhere. It impacts every part of our life, the TV shows that we're encouraged to watch on our video streaming, to the cars that we want to take in terms of our transportation. There's a fantastic brand in the US that's monitoring your breath and it will tell you what your nutritional needs are for the day,”​ said Tom Reynolds, Modules VP of brand and innovation, and one of the brand’s founding members.

“I think skin care is going to head in that direction to where you can get information daily on what your skin's needs are, how it's changed based on the previous day, the environment you were in the food you ate, maybe the sleep you had, and because of that allow you to create a product on a daily or weekly basis to reflect those environmental shifts.”​

Modules is a new skin care firm launched in Singapore that offers skin care consumers personalised skin care products made with prescription ingredients, something consumers are becoming more interested in.

“There’s absolutely been a huge upswing trend in demand for personalised prescription ingredients in the skin care industry. And I think that's probably being spearheaded by this whole notion that now everyone can be a skin care expert. There’s no longer being gatekeeping by big beauty,” ​

Speaking to the Beauty 4.0 podcast, Reynolds explained that companies like Modules are advancing the personalised beauty space.

“I think what we're seeing now is a whole new level of personalisation – the professionalisation of personalisation.”​

Modules only launched in April and has received “phenomenal”​ feedback, said Reynolds.

He added that the potential of personalised beauty was boundless and could potentially offer a transformative approach to skin care and beauty regimens.

“I think the sky's the limit when it comes to personalisation, it all starts with data, it all starts with tech. And I think the acceleration is happening in all of those spaces really shows that this industry is going to be revolutionised even further, and this is going to become something very exciting over the next few years.”​

To find our more about Modules and Tom’s insight into personalisation in beauty, check out the podcast above.