The importance and development of technology in beauty is paving the way for personalised beauty brands to become the future of the industry, says one Australian cosmetics manufacturer.
From cushion foundations to bath bombs, K-beauty giant Amorepacific has launched a slew of bespoke beauty initiatives in the past few months as expects demand for personalised cosmetics to rise.
India-based personalised beauty and lifestyle company Vedix is gearing up to make its overseas debut in the Middle East and the US, believing it is well-positioned to tap into trends in self-care and wellness.
Singapore-based beauty start-up Sage & Ylang is set to launch its first customisable microbiome beauty essence developed especially for sensitive skin, which was developed alongside a government science and research agency.
Singapore firm Anake has launched a DNA-based skin care service in what it states is a bid to empower consumers with the ability to make more informed purchase decisions in a COVID-19 dominated world.
Spanish tech startup Lesielle has created an at-home skin care device that it says takes personalisation one step further, empowering consumers to select bases and actives themselves that are blended and dispensed in single doses according to real-time...
A newly launched skin care retailer based in Singapore is placing emphasis on curation and personalisation to help it stand out in the crowded e-commerce space.
Personal care major Beiersdorf has developed an artificial intelligence (AI) powered personalised vegan face care range that blends formulas based on individual skin needs using a proprietary algorithm and scientific questionnaire.
Procter & Gamble-owned skin care brand SK-II is reinforcing its e-commerce business with personalised beauty initiatives to deepen its bond with consumers in the era of the COVID-19 pandemic.
Singapore-based Fawn & Co is expecting interest in personalisation and sustainability to drive the growth of its beauty education and retail businesses in 2021.
Japanese company Toppan Printing is working to translate high-definition facial scanning technology into a more consumer-friendly version for mobile and web by 2022.
Singapore personalised beauty brand Yours says it is now focusing on developing simple, sustainable, effective and affordable products that may not necessarily be tailored to the individual, according to its CEO.
Singapore-based start-up Nude & Jar has its sights on developing a range of ‘fun’ personalised body care products especially for those with sensitive skin or conditions such as eczema.
L’Oréal Group is aiming to meet consumers’ needs for interactive experiences and provide personalised beauty services by employing the use of beauty tech.
![Beauty tech is paving the way for personalised beauty brands to become the future of the industry. [Getty Images]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/emphasis-on-beauty-tech-driving-personalised-beauty-brands-to-lead-industry/12521734-1-eng-GB/Emphasis-on-beauty-tech-driving-personalised-beauty-brands-to-lead-industry_news_teaser_medium.jpg)
![Amorepacific has launched a slew of bespoke beauty initiatives in the past few months. [Amorepacific]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/amorepacific-introduces-four-more-bespoke-services-as-it-banks-on-personalised-beauty-demand/12428860-1-eng-GB/Amorepacific-introduces-four-more-bespoke-services-as-it-banks-on-personalised-beauty-demand_news_teaser_medium.jpg)
![Vedix is gearing up to make its overseas debut in the Middle East and the US. [Vedix]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/vedix-aims-to-capitalise-on-self-care-and-wellness-shift-as-it-makes-its-global-leap/12391428-1-eng-GB/Vedix-aims-to-capitalise-on-self-care-and-wellness-shift-as-it-makes-its-global-leap_news_teaser_medium.jpg)
![Anake has launched a DNA-based skin care service in what it states is a bid to empower consumers with the ability to make more informed purchase decisions. [Anake]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/anake-aims-to-empower-consumers-to-make-more-accurate-skin-care-decisions-with-dna-based-personalisation/12355268-1-eng-GB/Anake-aims-to-empower-consumers-to-make-more-accurate-skin-care-decisions-with-DNA-based-personalisation_news_teaser_medium.jpg)
![SKNEDIT is placing emphasis on curation and personalisation to help it stand out in the crowded e-commerce space. [SKNEDIT]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/singapore-beauty-retailer-identifies-curation-and-personalisation-as-key-trends-in-e-commerce/12161352-1-eng-GB/Singapore-beauty-retailer-identifies-curation-and-personalisation-as-key-trends-in-e-commerce_news_teaser_medium.jpg)
![SK-II is reinforcing its e-commerce business with personalised beauty initiatives. [P&G / SK-II]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/sk-ii-turns-to-personalisation-to-forge-closer-consumer-connections-via-e-commerce/12161195-1-eng-GB/SK-II-turns-to-personalisation-to-forge-closer-consumer-connections-via-e-commerce_news_teaser_medium.png)
![awn & Co is expecting interest in personalisation and sustainability to drive business growth in 2021. [Fawn & co.]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/fawn-co-expects-diverse-business-to-thrive-on-the-back-of-bespoke-circular-beauty-trends/12093835-1-eng-GB/Fawn-Co-expects-diverse-business-to-thrive-on-the-back-of-bespoke-circular-beauty-trends_news_teaser_medium.jpg)
![Toppan conducts pilot testing on high-definition face scanning. [Toppan]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/toppan-working-to-develop-hi-def-skin-diagnostic-tech-for-smartphones-by-2022/12089397-1-eng-GB/Toppan-working-to-develop-hi-def-skin-diagnostic-tech-for-smartphones-by-2022_news_teaser_medium.png)
![SkinCeuticals unveiled beauty tech enabled store in Singapore. [L’Oréal Group / SkinCeuticals]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/l-oreal-backs-beauty-tech-to-deliver-interactive-and-personalised-experiences-singapore-md/11920347-1-eng-GB/L-Oreal-backs-beauty-tech-to-deliver-interactive-and-personalised-experiences-Singapore-MD_news_teaser_medium.jpg)
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![Lovebyt says it is positioning itself between beauty and wellness categories. [Lovebyt]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/lovebyt-natural-oral-care-brand-eyes-opportunities-within-beauty-and-wellness-market/12521684-1-eng-GB/Lovebyt-Natural-oral-care-brand-eyes-opportunities-within-beauty-and-wellness-market_wrbm_tiny.jpg)
![We dive into our most-read stories on cosmetics science and formulation. [Getty Images]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/05/31/skin-science-top-stories-on-cosmetic-science-and-formulation-in-the-apac-beauty-space/12521986-1-eng-GB/Skin-science-Top-stories-on-cosmetic-science-and-formulation-in-the-APAC-beauty-space_wrbm_tiny.jpg)
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