Indian beauty firm Lotus Herbals is expanding its men’s facial products range with a focus on ‘target-based remedial products’ and has in its pipeline to tap on trends around personalised beauty enabled by technology.
South Korean beauty major Amorepacific has developed highly personalised bath bombs by measuring consumers’ real-time emotional responses to fragrances and colour, designing formulas with algorithms to match individual moods.
South Korean beauty conglomerate Amorepacific has announced the launch of a new personalised skin care brand for sensitive skin that offers consumers private one-on-one after-sales consultation services.
Pandemic-born bespoke beauty start-up Lips Carpenter aims to tap into the interest in clean and sustainable products to drive growth after relying on the personalised gifting market to sustain itself during COVID-19.
India-based personalised beauty and lifestyle company Vedix is gearing up to make its overseas debut in the Middle East and the US, believing it is well-positioned to tap into trends in self-care and wellness.
Singapore-based beauty start-up Sage & Ylang is set to launch its first customisable microbiome beauty essence developed especially for sensitive skin, which was developed alongside a government science and research agency.
Spanish tech startup Lesielle has created an at-home skin care device that it says takes personalisation one step further, empowering consumers to select bases and actives themselves that are blended and dispensed in single doses according to real-time...
Personal care major Beiersdorf has developed an artificial intelligence (AI) powered personalised vegan face care range that blends formulas based on individual skin needs using a proprietary algorithm and scientific questionnaire.
Singapore personalised beauty brand Yours says it is now focusing on developing simple, sustainable, effective and affordable products that may not necessarily be tailored to the individual, according to its CEO.
Cosmeceutical brand Dermalogica has launched a new multi-functional product that can be personalised to suit different skin needs and concerns that have emerged during the novel coronavirus (COVID-19) pandemic.
Digitalisation, personalisation, wellness and sustainability have been popularised by independent beauty brands and with big beauty now onboard these trends will remain critical as 2020 evolves, says GlobalData.
Tech innovation will trigger important advances in customised consumer experiences and precision beauty in the coming years; the challenge will be making products with strong values, says the head of L’Oréal’s Technology Incubator.
Blockchain remains expensive and emerging, used only in an experimental fashion across beauty, but the technology offers clear benefits around loyalty schemes and personalisation, says a GlobalData analyst.