Disruptive innovation in beauty is rare but industry can create fresh consumer needs and develop products that don’t currently exist, with the right thinking, says Euromonitor International.
The rise of personalised cosmetics and personal care products will continue to surge, and with this comes new challenges associated with safety assessment on ingredients and blends, says a consultant.
Consumers consider perfume an excellent way to express uniqueness and boost confidence, offering significant potential to develop personalised fragrances, says Mintel.
This month, the nutrition retailer announced a new personalized supplement subscription service called Only Me. It’s an offering that is as much about individualized products as it is about convenience and wellness.
One of the best ways of measuring future industry trends and innovation is a trip to in-cosmetics Global, an event that shines a light on what the next generation of products will look like. But this year, pinpointing something truly new was hard to do.
