Tech innovation will trigger important advances in customised consumer experiences and precision beauty in the coming years; the challenge will be making products with strong values, says the head of L’Oréal’s Technology Incubator.
Blockchain remains expensive and emerging, used only in an experimental fashion across beauty, but the technology offers clear benefits around loyalty schemes and personalisation, says a GlobalData analyst.
L’Oréal will launch its artificial intelligence (AI) at-home skin care device Perso globally next year and the beauty major says it plans to make the product accessible to all.
L’Oréal has unveiled its beauty device ‘Perso’ that provides at-home, personalised formulas based on real-time data and trend analysis; an official market launch in skin care is set for 2021.
Disruptive innovation in beauty is rare but industry can create fresh consumer needs and develop products that don’t currently exist, with the right thinking, says Euromonitor International.
The rise of personalised cosmetics and personal care products will continue to surge, and with this comes new challenges associated with safety assessment on ingredients and blends, says a consultant.
Consumers consider perfume an excellent way to express uniqueness and boost confidence, offering significant potential to develop personalised fragrances, says Mintel.
This month, the nutrition retailer announced a new personalized supplement subscription service called Only Me. It’s an offering that is as much about individualized products as it is about convenience and wellness.
One of the best ways of measuring future industry trends and innovation is a trip to in-cosmetics Global, an event that shines a light on what the next generation of products will look like. But this year, pinpointing something truly new was hard to do.
