L’Oréal has announced a multi-million environmental and social protection program that aims to support vulnerable women and ecosystem preservation – priority areas as the world reels from coronavirus (COVID-19), it says.
Digitalisation, personalisation, wellness and sustainability have been popularised by independent beauty brands and with big beauty now onboard these trends will remain critical as 2020 evolves, says GlobalData.
Conscious consumerism is here to stay and as the fast-paced clean and ethical beauty trend takes its grip, industry needs to start delivering on all fronts – overcoming lab and regulatory hurdles along the way.
Following the success of last year’s Indie Trail feature, the show organizers have teamed up with the online cosmetic science education venture to expand the programing and resources available to indie beauty brand leaders at this year’s edition of in-cosmetics...
Generation Z are looking for playful beauty experiences to counter their anxiety about the future but also expect all products to be inherently sustainable and designed with purpose, say trend experts.
Next-day shipping and 10% discounts are no longer enough to build brand affinity in beauty and as consumer touchpoints balloon, cross-channel and consistent marketing is crucial, says an online marketing expert.