A 2021 L’Oreal patent produced technology which informs two unique designs for consumers: Perso and Rouge Sur Mesure. We spoke with the patent’s inventor to learn more about the latest in cosmetics AI.
International personal care major Colgate-Palmolive is heavily invested in the digitisation of its business, building out augmented factories, clean data rooms and digital shelf innovation to drive growth globally.
The biggest skin concerns amongst both male and female consumers last year were wrinkles, fine lines and eye bags, according to data from Finnish tech firm Revieve.
French beauty continues to fast evolve, with impressive tech innovation leading plenty of change that warrants a global spotlight and stage, says the deputy CEO of competitiveness cluster Cosmetic Valley.
International beauty majors L’Oréal and Johnson & Johnson have launched smart beauty innovations in lipstick, brow care and skin supplements at this year’s CES tech tradeshow.
Getting your skin analysed from static selfies is set to become a thing of the past as beauty tech firms move to develop new technology to analyse skin and even hair with videos taken with your smartphone.
South Korean beauty major Amorepacific has developed highly personalised bath bombs by measuring consumers’ real-time emotional responses to fragrances and colour, designing formulas with algorithms to match individual moods.
Leading executives from Sephora, Shiseido and Orveon will join forces to brainstorm the future of beauty tech – discussing opportunities and challenges today and revealing their five-year vision.
Technology in beauty is continuing its meteoric rise at supersonic pace, but as consumers look for more innovative and immersive stories, stores, tools and apps, how can beauty stay smart in this space?
The Long Read: Everything beauty needs to consider in the Metaverse
The lucrative potential of virtual beauty products, the complexities of crypto transactions and the sustainable and social challenges surrounding the metaverse must be front of mind as innovation in this fragmented space evolves, say industry experts.
Everybody is talking about the metaverse - a new, mysterious and still largely undefined space, but one that is brimming with beauty opportunities, says a marketing expert.
Whilst the metaverse remains an evolving space and concept, there is plenty of opportunity for beauty to use the world to engage, create and build communities, say leading beauty execs.
Estonian beauty technology firm Haut.AI is aiming to expand its AI skin analysis tool in the Asian region, particularly in China, South Korea and Indonesia.
Retail major A.S. Watson has grown digital beauty engagement across Superdrug and ICI PARIS XL with an AI-powered skin advisor tool co-developed with Finnish beauty tech firm Revieve – an innovation it plans to rollout across Asia next year.
International skin care major Beiersdorf has developed a method to profile skin based on moisture levels and geographical location, providing an accurate picture of overall skin condition and enabling personalised product recommendations.
K-beauty start-up Lillycover aiming to expand its robotic customised beauty system beyond skin care and branch out into scalp care and colour cosmetics.
South Korean ODM giant Cosmax is set to develop an AI-powered platform that will help both its customers and end-consumers get personalised information about the skin microbiome.
Fragrance major Firmenich has developed an AI-powered, digital tool to speed up and simplify the scent creation process for independent beauty brands and entrepreneurs, though the platform is also generating interest amongst big beauty players too, a...
Health and beauty retailer Watsons will be launching a virtual foundation try-on tool in the second quarter this year beginning with Malaysia and Hong Kong to solve what it believes is a huge consumer ‘pain point’.
Personal care major Beiersdorf has developed an artificial intelligence (AI) powered personalised vegan face care range that blends formulas based on individual skin needs using a proprietary algorithm and scientific questionnaire.
Fragrance-flavour major Givaudan will acquire French artificial intelligence (AI) firm Myrissi to take on its cutting-edge sensory translating tech that connects smell, colour and emotions, enabling innovative storytelling and fresh consumer engagement...
Unilever skin care brand POND’S says interest in its products on South East Asian e-commerce platform Shopee soared, after launching its Skin Advisor Live (SAL) AI chatbot.
Taiwan-based beauty tech firm Perfect Corp is eyeing opportunities in digital skin care services as novel coronavirus (COVID-19) measures like social distancing are creating demand for contactless solutions.
Beauty companies such as Estée Lauder, John Masters Organics and Neogence are increasingly using AI-powered marketing tools to identify patterns within consumer behaviour and then tailor their engagement with them.
Tech start-up Beauty Matching Engine is using artificial intelligence and big data to offer beauty brands and retailers highly personalised white-label retail models to optimise business.
A Singapore-based beauty tech start-up has been using the downtime from the novel coronavirus (COVID-19) pandemic to develop an AI-powered hair analysis tool which it believes will be in demand when the market recovers from the outbreak.
Today, Perfect Corp. and Benefit Cosmetics launched a new WeChat mini program that lets mobile beauty consumers choose the right eyebrow look before an in-store appointment.
This week, the company known for its AI and AR solutions for beauty, introduced a skin diagnostic tool, a shade finder, and a virtual try-on option for brands marketing to consumers via WeChat mini programs.
Next-day shipping and 10% discounts are no longer enough to build brand affinity in beauty and as consumer touchpoints balloon, cross-channel and consistent marketing is crucial, says an online marketing expert.
The CEO AI / AR firm Perfect Corp believes skin and hair care will be the next big areas of tech development driven by the rapid advancement of mobile camera technology.
Tech company Perfect Corp believes AI- and AR-powered technology will play an increasingly essential role in the beauty industry, thanks to China’s tech-driven ecosystems and the interest of young consumers.
![Generative artificial intelligence (AI) has the potential to transform the beauty industry by empowering consumers and fostering innovation. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/how-generative-ai-will-influence-the-future-of-beauty/16446746-1-eng-GB/How-generative-AI-will-influence-the-future-of-beauty.jpg)
![Shopper journeys now blur across online and offline worlds, carving out plentiful opportunities for consumer brands to better engage, learn and innovate accordingly [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/28/colgate-palmolive-digital-transformation-focused-on-smart-factories-clean-data-rooms-and-digital-shelf-innovation/16208842-1-eng-GB/Colgate-Palmolive-digital-transformation-focused-on-smart-factories-clean-data-rooms-and-digital-shelf-innovation.jpg)
![Men and women globally share these top skin care concerns, likely because skin appearance reflects overall health and wellbeing [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/22/revieve-report-shows-wrinkles-fine-lines-and-eye-bags-biggest-skin-care-concerns-in-2022-globally/16190224-1-eng-GB/Revieve-report-shows-wrinkles-fine-lines-and-eye-bags-biggest-skin-care-concerns-in-2022-globally.jpg)
![The French competitiveness cluster Cosmetic Valley is driving forward a new vision of cosmetics, around inclusivity, wellness, usefulness, planetary health and liberation, and tech is central [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/cosmetic-valley-deputy-ceo-talks-new-vision-of-french-beauty-and-importance-of-tech/16125554-1-eng-GB/Cosmetic-Valley-deputy-CEO-talks-new-vision-of-French-beauty-and-importance-of-tech.jpg)
![L'Oréal has unveiled two prototype smart makeup application devices - one for lipstick and another for brows - both designed to make the category more inclusive and accessible [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/01/04/l-oreal-and-johnson-johnson-launch-smart-inclusive-beauty-devices-at-ces-tech-tradeshow-2023/16054832-1-eng-GB/L-Oreal-and-Johnson-Johnson-launch-smart-inclusive-beauty-devices-at-CES-tech-tradeshow-2023.jpg)
![Earlier this year at CEW 2022, Amorepacific unveiled its concept 'Mind-linked bathbot' technology that used neuroscience tools to design bath bombs to align with real-time consumer emotional needs [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/amorepacific-says-neurosciences-key-to-personalised-beauty-details-mind-linked-bathbot-tech-as-example/15825885-1-eng-GB/Amorepacific-says-neurosciences-key-to-personalised-beauty-details-mind-linked-bathbot-tech-as-example.jpg)
![How will beauty retail evolve? What might products look like? And how will brands bring everything together online and in-store? [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/cosmeticsdesign-beauty-tech-webinar-with-sephora-shiseido-orveon-and-experts-brainstorm-future/15777921-1-eng-GB/CosmeticsDesign-beauty-tech-webinar-with-Sephora-Shiseido-Orveon-and-experts-brainstorm-future.jpg)
![Global beauty brands and retailers continue to invest fast in tech-led innovation, from metaverse experiences through to at-home fragrance blending [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/08/beauty-tech-cosmeticsdesign-webinar-with-sephora-shiseido-orveon-mintel-and-the-virtual-events-group/15748695-1-eng-GB/Beauty-tech-CosmeticsDesign-webinar-with-Sephora-Shiseido-Orveon-Mintel-and-The-Virtual-Events-Group.jpg)
![Everyone is talking about the metaverse, but what should beauty brands and retailers be thinking about? [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/20/metaverse-trends-in-beauty-include-nfts-virtual-makeup-social-responsibility-and-sustainability-say-experts/15614295-1-eng-GB/Metaverse-trends-in-beauty-include-NFTs-virtual-makeup-social-responsibility-and-sustainability-say-experts.jpg)
![Three decades of gaming have proven that consumers want escapism, so beauty can and should follow suit [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/30/metaverse-beauty-marketing-promise-in-escapism-immersive-experiences-and-creativity-says-swipe-back/15457420-1-eng-GB/Metaverse-beauty-marketing-promise-in-escapism-immersive-experiences-and-creativity-says-Swipe-Back.jpg)
![Beauty brands can play into the metaverse, bringing joy, better engagement, building communities and empowering consumers to become creative [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/19/metaverse-future-in-beauty-brings-community-and-creativity-promise-say-estee-lauder-l-oreal-and-coty/15431533-1-eng-GB/Metaverse-future-in-beauty-brings-community-and-creativity-promise-say-Estee-Lauder-L-Oreal-and-Coty.jpg)
![Haut.AI is aiming to expand its AI skin analysis tool in the Asian region. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/04/27/ai-skin-analysis-firm-haut.ai-aiming-to-tap-into-tech-savvy-asian-market/15362115-1-eng-GB/AI-skin-analysis-firm-Haut.AI-aiming-to-tap-into-tech-savvy-Asian-market.jpg)
![The AI Skin Advisor tool requires consumers to take a selfie and respond to a questionnaire about skin type and concerns [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/a.s.-watson-digital-beauty-skin-advisor-tool-grows-engagement-says-revieve-partner/13116767-1-eng-GB/A.S.-Watson-digital-beauty-skin-advisor-tool-grows-engagement-says-Revieve-partner.jpg)
![Beiersdorf's method uses basic image data, environmental data and personal data to recommend cosmetic, skin care and dermatology products targeting specific needs for a person's overall skin condition [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/beiersdorf-patents-ai-skin-profiling-and-personalised-product-recommendation-method/12921746-1-eng-GB/Beiersdorf-patents-AI-skin-profiling-and-personalised-product-recommendation-method.jpg)
![Lillycover aiming to expand its robotic customised beauty system beyond skin care. [Lillycover]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/08/24/lillycover-envisions-robotic-customised-beauty-system-for-scalp-care-and-make-up/12716539-4-eng-GB/Lillycover-envisions-robotic-customised-beauty-system-for-scalp-care-and-make-up.jpg)
![Cosmax is set to develop an AI-powered platform for personalised information about the skin microbiome. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/s.-korea-s-cosmax-to-develop-ai-powered-platform/12636323-1-eng-GB/S.-Korea-s-Cosmax-to-develop-AI-powered-platform.jpg)
![The Scentmate platform simplifies fragrance creation for a range of beauty products, including body care and air care, providing access to expert perfumers along the development phase [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/01/firmenich-scentmate-ai-fragrance-tool-aims-to-empower-indie-beauty-brands/12612473-1-eng-GB/Firmenich-Scentmate-AI-fragrance-tool-aims-to-empower-Indie-beauty-brands.jpg)
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![ATTIA is doing its best to challenge the proposed classification of tea tree oil as a reproductive toxin. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/regulation-safety/tea-tree-oil-regulation-challenge-against-reprotoxin-classification-is-under-control-attia-president/16769894-1-eng-GB/Tea-tree-oil-regulation-Challenge-against-reprotoxin-classification-is-under-control-ATTIA-President.jpg)
![IRÉN Shizen has relaunched its brand after discovering what it claims are the unique properties of a plant-derived moor hot spring. [IRÉN Shizen]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/iren-shizen-refreshes-brand-on-the-back-of-new-onsen-inspired-complex/16744526-1-eng-GB/IREN-Shizen-refreshes-brand-on-the-back-of-new-onsen-inspired-complex.jpg)
![SK-II’s latest research into skin ageing has revealed data that it claims enhances the relevance of its hero ingredient, PITERA, to a younger demographic of skin care consumers. [SK-II]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/09/20/sk-ii-s-latest-breakthrough-boosts-pitera-relevance-to-younger-consumers/16721360-3-eng-GB/SK-II-s-latest-breakthrough-boosts-PITERA-relevance-to-younger-consumers.jpg)
![An extensive network of brick-and-mortar stores will be crucial in attracting global brands to India. [Nykaa]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/nykaa-beauty-chief-says-extensive-physical-store-network-crucial-in-attracting-global-beauty-to-india/16757597-1-eng-GB/Nykaa-beauty-chief-says-extensive-physical-store-network-crucial-in-attracting-global-beauty-to-India.jpg)
