Chinese Consumers

Being me: Individualism and diversity booms in China

Exclusive interview

Being me: Individualism and diversity booms in China

By Natasha Spencer

Commenting on whether the 'Being Me' trend hails from the personalisation and customisation trend, Joyce Lam, Trends Analyst, APAC, at Mintel said: “Product personalisation and customisation do make part of ‘Being Me’, but the trend itself is...

China's ecommerce is creating a buzz

China’s e-commerce boom part IV: Creating a buzz overseas

By Natasha Spencer

Mintel revealed in a recent blog how "online shopping for imported products lacks the excitement of shopping when travelling overseas", so we asked Matthew Crabbe, Director of Research, Asia-Pacific at Mintel, how companies can get Chinese consumers...

24 hour beauty and pollution

24 hour beauty part I: Pollution is top concern for beauty consumers

By Natasha Spencer

As APAC consumers demand additional beauty solutions that last throughout the day and night, we spoke to Sharon Kwek, Senior Beauty and Personal Care Innovation and Insight Analyst at Mintel about the current beauty landscape and how cosmetics producers...

Digital platforms best way to reach affluent Chinese consumers

Digital platforms best way to reach affluent Chinese consumers

By Michelle Yeomans

By 2016, market researcher McKinsey & Company estimates that there will be 351 million online shoppers in China, ringing up 2.2 trillion renminbi (US $3.48 billion) in revenues. At that point, internet penetration will be 80 percent in the cities,...

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