A leading supplier of ashwagandha is eyeing untapped potential in the beauty and personal care market where it believes it can satiate demands for high-performing natural ingredients in both skin and hair care.
Kao Corporation has developed a new type of no-rinse shampoo sheet that aims to fulfil different needs, including consumers with active lifestyles, caregivers, and those working in disaster relief.
US-based hair care brand Fekkai is set to accelerate its expansion in Asia this year to tap into the growing demand for high-performance clean hair care products.
International beauty major L’Oréal has developed a steam treatment hair device that it says is more compact, lightweight and energy efficient, enabling long-lasting styling safely.
Kao has identified ultraviolet (UV) damage as the main cause of hair frizz on the outer layer of the head, and in doing so underscored a gap in its existing personal care portfolio.
Singapore-based TUFT International is set to make its biggest export move yet with the launch of its professional-grade hair styling tools and devices in Australia this March.
The skinification of hair care marks a new dawn for the sector and heightened expectations from savvy Asian consumers will push innovation forward, according to exclusive insights from Kosé, Nuggela & Sulé, Verdure, and many more hair care players.
The strength of L’Oréal’s hair care business in 2022 came as a positive post-COVID surprise as consumers aspired to healthier, more diversified looks and shopped at the premium end of this category, its CEO says.
Estée Lauder Companies president and CEO Fabrizio Freda has pegged skin care, fragrance, and luxury hair care as key drivers of growth in China as it moves away from last year’s COVID-19 troubles.
In our round up of the recent product developments in the Asia Pacific beauty and personal care market, we highlight a hair treatment from Essential, Fixderma’s solution for acanthosis nigricans, and more.
Oil extracted from Korean red ginseng byproduct offers promise in the development of active topicals targeting skin and hair health, alongside wider ingestible formulas, say researchers.
Kao-owned Essential The Beauty says it has successfully tapped into the damaged hair segment, with the firm shipping more than 400,000 units of its new treatment in its first three months of sale.
Sino-British start-up Yao Secret is targeting Europe, Australia and Singapore to capitalise on the sustainable beauty movement with its solid shampoo bars made with fermented rice water sourced from the Yao tribe of Guangxi, China.
Spanish hair care brand Nuggela & Sulé believes the time is ripe to further expand its presence in the Asia Pacific region as demand for products that both care for the hair and scalp increases.
As we kick-off the new year, CosmeticsDesign-Asia reveals how the Asia Pacific beauty and personal care industry will be influenced by the lingering instability across the global economic, social and political landscape, with exclusive insights from industry...
There should be further exploration of how plant-derived colourants interact with human hair to justify possible large-scale production of plant-based hair dyes, say researchers in China.
A team of Japanese dermatologists believe COVID-19-related hair loss is likely due to the overproduction of cytokine that is typically associated with the disease.
Japanese personal care major Kao Corporation has blended carbonated water into a shampoo formula for curly hair to improve the penetration and effectiveness of its curl-loosening ingredient, offering better style control at the washing stage.
South Korean hair care brand Dr. Groot has launched a shampoo with brewer’s yeast that claims to benefit the microbiome and alleviate hair loss symptoms.
Chennai-based nutraceutical and food firm Diabliss Consumer Products is developing another 10 herbal water supplements – on top of its five existing products – to tap the lucrative potential of the general wellness market in the country.
The pervasiveness of the clean beauty movement and the increasing emphasise of health is driving the demand for silicone-free hair care products in South Korea, with one supplier believing it to be among the most crucial trends in K-beauty.
Singapore-based nutraceuticals and personal care company Herbal Pharm is set to launch a new hair care range this year to tap into the demand for natural yet efficacious products for common concerns such as hair loss and greying hair.
Ingredient firm Biosynthia has identified South Korea and Japan as two top targets as it seeks to grow in Asia’s hair care market with a ‘natural and sustainably sourced’ biotin.
The CEO of Japanese consumer goods company Kao Corporation has underlined the immediate need to revitalise its declining hair care business amid stiff competition in the mass market sector.
Ayurvedic brands can make a mark on the global stage providing they emphasise the efficacy of traditional ingredients, the founder of Indian beauty firm Tvachamrit believes.
IFF-owned ingredients maker Lucas Meyer Cosmetics believes its latest upcycled active ingredient can solve major pain points in the hijabi hair care market, especially in the warm and muggy climates of Asia Pacific.
Semi-permanent hair dyes that can be applied as a shampoo and conditioner are set to be one of the biggest hits in the Asia Pacific beauty market, as evidenced by success in South Korea.
We round up our most-read stories on the big-name beauty brands of the region, featuring news updates from Amorepacific, Lush Cosmetics, LG H&H and more.
The demand for cosmetic formulations that marry nature and science is creating vast opportunities for APAC’s blossoming hair care category, according to a leading formulation expert.
Active hair care and skin care startup Wild Science Lab is expanding its retail footprint into the Middle East, opting for a shop in shop model that enables consumer consultation on its preventative and targeted products.
Colour cosmetics, ‘fashion’ hair dyes and perfumes were among the most in-demand categories among South Korean beauty consumers, according to new mid-year sales data from leading beauty retailer Olive Young.
South Korean cosmetic titans Amorepacific and LG Household & Healthcare (LG H&H) have both recently launched shampoos that can conceal grey hairs to great success, signalling a huge demand for anti-ageing hair care products.
In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we feature stories on beauty’s role in travel retail, demand for silicone-free hair conditioners, beauty live commerce in SEA, and more.
Australian healthcare company EZZ Life Science Holdings has entered the beauty and personal care space with a new hair care range which it hopes can help double its business in the next couple of years.
South Korean firm CJ OnStyle has launched a new personalised beauty brand with a bespoke shampoo it developed in collaboration with K-beauty ODM giant Cosmax.
Demand is rising across Asia Pacific for health-focused products including silicone-free hair shampoo, but BASF believes their vast potential in silicone-free conditioners too.
A team based in China has found that a concoction of capsaicin, piperine, and curcumin compounds was as effective as minoxidil in treating alopecia areata.
Vegan beauty brand Plum is aiming to unlock the potential it sees in India’s hair care, make-up and body care and sectors to fuel its growth this year.
Japanese personal care major Kao Corporation has launched a pair of dry shampoos under hair care brand Merit in response to the growing demand for dry shampoos that can be used on the go, including a shampoo sheet concept first developed for use in space.
Indian personal care brand Arata is aiming to fill what it believes is a huge gap for hair care products designed especially for curly hair types in its home market and in the wider Asian region.
Amid the heightened discussion surrounding alopecia, Advanced Trichology says it is the first consumer brand to get the green light from the hair loss group.
Personal care major Procter & Gamble (P&G) has developed water-soluble pouches containing dissolvable hair care pellets for a user-friendly, sustainable alternative to existing bottled and solid formats.
While many multinationals in the United States don’t produce CBD products on a mass-market scale today, there are many types of CBD beauty products for sale in many formats.
L’Oréal’s Garnier brand has launched a no rinse conditioner line across Europe this week, in a move set to challenge consumers into re-thinking beauty routines and slashing water use at mass scale.
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![Fekkai set to accelerate its expansion in Asia this year. [Fekkai]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/fekkai-gears-up-to-meet-demand-for-clean-hair-care-in-asia/16250380-1-eng-GB/Fekkai-gears-up-to-meet-demand-for-clean-hair-care-in-Asia.jpg)
![The hair brush device incorporates heat conducing teeth with steam dispensers for effective and easy brushing and styling [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/l-oreal-files-patents-on-steam-treatment-hair-brush-device-for-compact-safe-long-lasting-styling/16292962-1-eng-GB/L-Oreal-files-patents-on-steam-treatment-hair-brush-device-for-compact-safe-long-lasting-styling.jpg)
![Ouai say opportunities abound in scalp care as interest and awareness of scalp health grows in South East Asia. [Ouai]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/ouai-hair-care-observes-rising-interest-in-scalp-care-in-sea/16257670-1-eng-GB/Ouai-hair-care-observes-rising-interest-in-scalp-care-in-SEA.jpg)
![TUFT set to make its biggest export move yet with Australia launch. [TUFT]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/tuft-australia-launch-marks-first-international-foray/16147997-1-eng-GB/TUFT-Australia-launch-marks-first-international-foray.jpg)
![Consumers are increasingly invested in the health of their hair and are investing in the premium end of the market to achieve desired looks and outcomes [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/14/l-oreal-ceo-says-hair-care-is-booming-as-consumers-show-interest-in-premium-luxury-products/16169579-1-eng-GB/L-Oreal-CEO-says-hair-care-is-booming-as-consumers-show-interest-in-premium-luxury-products.jpg)
![Estée Lauder CEO says skin care, fragrance, and luxury hair care as key drivers of growth in China. [Estée Lauder]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/estee-lauder-china-skin-fragrance-luxury-hair-categories-set-to-lead-growth-in-reopening/16155770-1-eng-GB/Estee-Lauder-China-Skin-fragrance-luxury-hair-categories-set-to-lead-growth-in-reopening.jpg)
![[Essential The Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/product-profiles-top-stories-on-the-product-innovations-in-the-apac-beauty-space8/16155257-1-eng-GB/Product-profiles-Top-stories-on-the-product-innovations-in-the-APAC-beauty-space.png)
![Red ginseng oil - extracted from the byproduct of traditional ginseng manufacturing - contains a plethora of active compounds suitable for skin and hair care applications [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/red-ginseng-oil-extract-promising-as-skin-and-hair-care-topical-finds-review/16147562-1-eng-GB/Red-ginseng-oil-extract-promising-as-skin-and-hair-care-topical-finds-review.jpg)
![Essential The Beauty says it has successfully tapped into the damaged hair segment. [Essential The Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/02/06/essential-the-beauty-hair-treatment-scores-big-by-keeping-attuned-to-modern-hair-trends/16116089-1-eng-GB/Essential-The-Beauty-hair-treatment-scores-big-by-keeping-attuned-to-modern-hair-trends.png)
![Nuggela & Sulé believes the time is ripe to further expand its presence in the Asia Pacific. [Nuggela & Sulé]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/nuggela-sule-aims-to-tap-into-hair-care-skinification-in-apac/16017929-1-eng-GB/Nuggela-Sule-aims-to-tap-into-hair-care-skinification-in-APAC.jpg)
![How the APAC beauty and personal care industry will be influenced by the lingering instability across the globle. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/beauty-trends-2023-how-the-volatility-of-2022-will-shape-the-beauty-industry-this-year/16062032-1-eng-GB/Beauty-trends-2023-How-the-volatility-of-2022-will-shape-the-beauty-industry-this-year.jpg)
![Clariant focusing beauty R&D on stress management in a post-pandemic world [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/clariant-focusing-beauty-r-d-on-stress-management-in-post-covid-world/15912698-1-eng-GB/Clariant-focusing-beauty-R-D-on-stress-management-in-post-COVID-world.jpg)
![COVID-19-related hair loss is likely due to the overproduction of cytokine that is typically associated with the disease, study. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/covid-hairloss-japanese-dermatologists-link-hair-loss-to-covid-induced-cytokine-storm/15853121-1-eng-GB/COVID-hairloss-Japanese-dermatologists-link-hair-loss-to-COVID-induced-cytokine-storm.jpg)
![Kao Corporation says carbonated water improves the efficacy of its curl-loosening technology in shampoo, offering consumers better styling control post-wash [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/18/kao-corporation-hair-care-study-shows-carbonated-water-improves-active-ingredient-penetration/15858539-1-eng-GB/Kao-Corporation-hair-care-study-shows-carbonated-water-improves-active-ingredient-penetration.jpg)
![Dr. Groot has launched a shampoo with brewer’s yeast that claims to benefit the microbiome and alleviate hair loss symptoms.[Dr. Groot]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/lg-h-h-s-dr.-groot-brews-up-microbiome-friendly-shampoo-to-mitigate-hair-loss/15820125-1-eng-GB/LG-H-H-s-Dr.-Groot-brews-up-microbiome-friendly-shampoo-to-mitigate-hair-loss.jpg)
![Gencor Pacific is eyeing huge opportunities in Asia Pacific’s anti-hair loss market. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/evidence-of-long-covid-hair-loss-could-spur-demand-for-effective-natural-solutions/15749379-1-eng-GB/Evidence-of-long-COVID-hair-loss-could-spur-demand-for-effective-natural-solutions.jpg)
![The clean beauty movement and the increasing emphasise of health is driving the demand for silicone-free hair care products in South Korea. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/silicone-free-hair-care-one-of-the-most-important-trends-in-korea/15687975-1-eng-GB/Silicone-free-hair-care-One-of-the-most-important-trends-in-Korea.jpg)
![Herbal Pharm is set to launch a new hair care range this year. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/herbal-pharm-expanding-personal-care-business-with-hair-care-range/15719949-1-eng-GB/Herbal-Pharm-expanding-personal-care-business-with-hair-care-range.jpg)
![Biosynthia has identified South Korea and Japan as two top targets as it seeks to grow in Asia. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/biosynthia-targets-asian-hair-care-market-with-sustainably-sourced-biotin/15719895-1-eng-GB/Biosynthia-targets-Asian-hair-care-market-with-sustainably-sourced-biotin.jpg)
![Kao has underlined the immediate need to revitalise its declining hair care business. [Kao Corp / Essentials]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/kao-ceo-highlights-need-for-dramatic-change-to-invigorate-hair-care-business/15682179-1-eng-GB/Kao-CEO-highlights-need-for-dramatic-change-to-invigorate-hair-care-business.jpg)
![Lucas Meyer Cosmetics believes its latest upcycled active ingredient can solve major pain points in the hijabi hair care market [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/lucas-meyer-cosmetics-eyes-apac-s-hijabi-hair-care-sector-with-upcycled-active/15626064-1-eng-GB/Lucas-Meyer-Cosmetics-eyes-APAC-s-hijabi-hair-care-sector-with-upcycled-active.jpg)
![Semi-permanent hair dyes that can be applied as a shampoo and conditioner are set to be one of the biggest hits in Asia Pacific. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/semi-permanent-hair-dyes-the-next-big-thing-to-hit-apac-mainstream-market/15604157-1-eng-GB/Semi-permanent-hair-dyes-the-next-big-thing-to-hit-APAC-mainstream-market.jpg)
![We round up our most-read stories on the big-name beauty brands of the region, featuring news updates from Amorepacific, Lush Cosmetics, LG H&H and more. [LG H&H]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/amorepacific-lush-cosmetics-lg-h-h-and-more-in-our-big-brand-round-up/15593363-1-eng-GB/Amorepacific-Lush-Cosmetics-LG-H-H-and-more-in-our-big-brand-round-up.jpg)
![Wild Science Lab is also firmly invested in travel sizes and sampling to help expansion efforts and new consumer uptake [Image: Travel-size Hair Care by Wild Science Lab Facebook]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/08/active-beauty-startup-wild-science-lab-eyes-middle-east-expansion-and-ingredient-innovation/15584300-1-eng-GB/Active-beauty-startup-Wild-Science-Lab-eyes-Middle-East-expansion-and-ingredient-innovation.jpg)
![Colour cosmetics, ‘fashion’ hair dyes and perfumes were among the most in-demand categories according to sales data from leading K-beauty retailer Olive Young. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/olive-young-mid-year-sales-data-reveals-demand-for-colour-and-fragrance/15521552-1-eng-GB/Olive-Young-mid-year-sales-data-reveals-demand-for-colour-and-fragrance.jpg)
![Amorepacific and LG H&H have both recently launched shampoos that can conceal grey hairs to great success. [ReEn]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/amorepacific-and-lg-h-h-see-mega-demand-for-shampoos-that-conceal-grey-hairs-and-prevent-hair-loss/15490241-1-eng-GB/Amorepacific-and-LG-H-H-see-mega-demand-for-shampoos-that-conceal-grey-hairs-and-prevent-hair-loss.jpg)
![The recent trend developments in the APAC beauty and personal care market. [Ukyo Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/what-s-trending-the-most-read-stories-on-apac-beauty-market-and-consumer-insights11/15490133-1-eng-GB/What-s-trending-The-most-read-stories-on-APAC-beauty-market-and-consumer-insights.jpg)
![EZZ Life Science Holdings has entered the beauty and personal care space with a new hair care range. [EZZ Life Science]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/ezz-life-eyes-opportunity-to-grow-business-two-fold-on-the-back-of-new-beauty-business/15433402-1-eng-GB/EZZ-Life-eyes-opportunity-to-grow-business-two-fold-on-the-back-of-new-beauty-business.png)
![The arrival of summer is heralding the demand for spray-type sunscreens and humidity-proof hair styling products in Japan. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/japan-summer-trends-warm-weather-driving-sales-of-spray-type-sunscreens-and-humidity-proof-hair-styling/15470548-1-eng-GB/Japan-summer-trends-Warm-weather-driving-sales-of-spray-type-sunscreens-and-humidity-proof-hair-styling.jpg)
![CJ OnStyle has launched a new personalised beauty brand with a bespoke shampoo. [CJ OnStyle / Wake Me]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/cj-onstyle-launches-personalised-shampoo-developed-with-cosmax/15315109-1-eng-GB/CJ-OnStyle-launches-personalised-shampoo-developed-with-Cosmax.png)
![While silicone-free shampoos are becoming a dime a dozen, there is a lack of silicone-free hair conditioners in the market. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/05/24/asia-demand-on-the-rise-for-silicone-free-hair-conditioners-basf/15429337-1-eng-GB/Asia-demand-on-the-rise-for-silicone-free-hair-conditioners-BASF.jpg)
![Chinese study finds mix of peppers and turmeric were effective as minoxidil in treating hair loss. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/04/21/mix-of-peppers-and-turmeric-as-effective-as-minoxidil-in-treating-hair-loss-study/15331362-3-eng-GB/Mix-of-peppers-and-turmeric-as-effective-as-minoxidil-in-treating-hair-loss-study.jpg)
![Plum is aiming to unlock the potential it sees in India’s hair care, make-up and body care. [Plum]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/plum-eyeing-untapped-vegan-demand-in-hair-body-care-and-make-up/15293044-1-eng-GB/Plum-eyeing-untapped-vegan-demand-in-hair-body-care-and-make-up.jpg)
![Kao Corporation has launched a pair of dry shampoos under hair care brand Merit. [Kao Corp / Merit]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/04/13/kao-launches-waterless-dry-shampoo-sheet-first-developed-for-use-in-space/15293152-1-eng-GB/Kao-launches-waterless-dry-shampoo-sheet-first-developed-for-use-in-space.jpg)
![Arata is aiming to fill what it believes is a huge gap for curl hair care products. [Arata]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/india-s-arata-sets-sights-on-curly-hair-care-market-in-india-and-beyond/15293512-1-eng-GB/India-s-Arata-sets-sights-on-curly-hair-care-market-in-India-and-beyond.jpg)
![The fibrous pouches dissolve quickly when in contact with hot water, offering a simple and fast user experience [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/procter-gamble-patents-dissolvable-hair-care-pouches-as-simple-sustainable-alternative/13253917-1-eng-GB/Procter-Gamble-patents-dissolvable-hair-care-pouches-as-simple-sustainable-alternative.jpg)
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