German beauty and personal care company Beiersdorf is set to launch NIVEA Face and Eucerin in India, where it sees tremendous potential in the facial care category.
Beiersdorf’s chief executive is “optimistic” about getting China’s regulatory approval for its hero ingredient W630, which will allow it to launch a wider range of products in the lucrative market.
Nivea saw record-breaking sales in 2023, which offset the disappointing performances for La Prairie and Chantecaille. The CEO shared his action plan to boost these luxury brands.
Nivea-Kao’s latest innovation, containing a functional ingredient that releases a fresh scent each time a user breaks into a sweat, capitalises on the lack of products that address “sticky neck” issues.
German personal care brand NIVEA recorded strong growth in the second quarter (Q2) fuelled by innovation in sun and lip care products, with Japan performing particularly well.
In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we reveal insights from Nivea, SK-II, Shiseido, and more.
Colgate, Lifebuoy, Dove and Sunsilk are the most chosen beauty and personal care brands in the world, but L’Oréal Paris is the ‘biggest online adopter’, according to Kantar Worldpanel’s 2022 Brand Footprint.
International skin care major Beiersdorf has reported a rise in group sales and net profit for the full year of 2021, with significant growth in Latin and North America.
The Middle East is defined as one of the world’s fastest-growing beauty markets, buoyed by strong purchasing power and high international brand engagement, but what names are ahead of the pack?
Personal care major Beiersdorf has partnered with image recognition technology Google Lens to develop limited edition interactive packaging on its Nivea Men range in Germany.
TerraCycle spin-off Loop has launched its UK pilot e-commerce platform in partnership with Tesco, offering a selection of personal care and beauty brands in waste-free, reusable packaging.
Beiersdorf-owned Nivea remains the most chosen beauty and personal care brand in Europe and the only one purchased by over 50% of households – an impressive feat for any global brand, says Kantar.
Colgate, Lifebuoy and Sunsilk are the most chosen beauty and personal care brands in the world, but Nivea steals the top spot in Europe, according to Kantar Worldpanel’s 2020 Brand Footprint.
The Nivea skin care maker announces solid 2012 results after increased demand in emerging markets is offset by the weak economic climate in the company’s home European markets.
Nivea has announced the launch of its international umbrella brand
campaign, representing a further step in Beiersdorf's business
strategy to expand its presence in the global personal care market.
Beiersdorf is making a move to mirror the booming success of the
Western male grooming market in India - increasing its marketing
campaign for the Nivea for Men skin whitening range.
Despite the lull in its domestic market, German personal care
player Beiersdorf has revealed steady results for the first nine
months of the year, prompting the company to increase its
expectations for full year sales.
The maker of the Nivea brand has announced first quarter sales
broadly in line with the previous quarter, but a small increase in
profits helped the company to achieve a respectable bottom line,
reports Simon Pitman.
![Beiersdorf is set to launch NIVEA Face and Eucerin in India. [NIVEA]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/08/19/beiersdorf-outlines-plans-for-nivea-eucerin-launches-in-india/17645947-1-eng-GB/Beiersdorf-outlines-plans-for-NIVEA-Eucerin-launches-in-India.jpg)
![Beiersdorf’s chief executive is “optimistic” about getting China’s regulatory approval for its hero ingredient W630. [NIVEA]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/beiersdorf-closing-in-on-china-s-approval-for-brightening-ingredient/17241044-1-eng-GB/Beiersdorf-closing-in-on-China-s-approval-for-brightening-ingredient.jpg)
![NIVEA recorded strong growth in the second quarter (Q2) fuelled by innovation in sun and lip care products, with Japan performing particularly well. [NIVEA]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/nivea-japan-records-strongest-quarter-on-the-back-on-sun-and-lip-care/16649060-1-eng-GB/NIVEA-Japan-records-strongest-quarter-on-the-back-on-sun-and-lip-care.jpg)
![Trend insights from Nivea, SK-II, Shiseido, and more. [NIVEA]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/what-s-trending-nivea-sk-ii-shiseido-on-apac-beauty-market-and-consumer-insights/16424741-1-eng-GB/What-s-trending-Nivea-SK-II-Shiseido-on-APAC-beauty-market-and-consumer-insights.jpg)
![Nivea’s premiumisation efforts has helped to increase the average selling prices of its face and body care portfolio. [Nivea]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/nivea-s-premiumisation-strategy-in-china-yielding-success-in-face-and-body-categories/16372901-1-eng-GB/Nivea-s-premiumisation-strategy-in-China-yielding-success-in-face-and-body-categories.jpg)
![Colgate remains the most-chosen beauty and personal care brand in the world, entering into the 'brands of the decade' because of its successful growth [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/03/top-50-brands-2022-kantar-worldpanel-brand-footprint-spotlights-colgate-lifebuoy-dove-and-sunsilk/15653286-1-eng-GB/Top-50-brands-2022-Kantar-Worldpanel-Brand-Footprint-spotlights-Colgate-Lifebuoy-Dove-and-Sunsilk.jpg)
![Skin care major Beiersdorf says its flagship Nivea brand performed particularly well during 2021 thanks to product innovations and expansion in Europe [Image: Beiersforf]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/beiersdorf-full-year-2021-net-profit-sales-rise-with-strong-growth-in-americas-and-nivea/13287349-1-eng-GB/Beiersdorf-full-year-2021-net-profit-sales-rise-with-strong-growth-in-Americas-and-Nivea.jpg)
![Recent product news from Essentials, Justhuman, Camino Rose, matsukiyo and more. [Camino Rose]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/09/06/product-profiles-latest-news-on-the-hottest-beauty-products-in-apac/17722207-1-eng-GB/Product-profiles-Latest-news-on-the-hottest-beauty-products-in-APAC.png)
![Justhuman has launched its first skin care product. [Justhuman]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/justhuman-expands-neurocosmetic-portfolio-with-first-skin-care-launch/17662516-1-eng-GB/Justhuman-expands-neurocosmetic-portfolio-with-first-skin-care-launch.jpg)
![Able C&C is strengthening its international presence by expanding its footprint in the Middle East. [Missha]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/able-c-c-furthers-global-acceleration-with-middle-east-expansion/17704777-1-eng-GB/Able-C-C-furthers-global-acceleration-with-Middle-East-expansion.jpg)
![Our round-up of the beauty brands in Asia Pacific, featuring news and updates from Kosé, Clinique, Coty and more. [Kose]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/kose-clinique-coty-and-more-in-our-brand-update/17705038-1-eng-GB/Kose-Clinique-Coty-and-more-in-our-brand-update.jpg)
![Hera is accelerating its expansion in Thailand through online and offline channels. [Hera]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/09/03/hera-outlines-thailand-expansion-plans-with-sephora-eveandboy-shopee-tiktok/17687410-1-eng-GB/Hera-outlines-Thailand-expansion-plans-with-Sephora-EVEANDBOY-Shopee-TikTok.jpg)
