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The beauty aesthetics space is becoming much more holistic in its approach (Image: Getty)

How boundaries are blurring between tweakments and cosmetics

By Kirsty Doolan

As the beauty industry continues to grow, where can it go next? One potential avenue is more crossover with the ‘professional beauty’ salon/spa industry and aesthetics treatments space. We explore what this means for the cosmetics industry as we know...

Gen X beauty consumer analysis: How to win over… The misunderstood ''sandwiched' generation

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How to win over… The misunderstood Generation X beauty consumer

By Amanda Lim

With the beauty and cosmetics needs of the 'sandwiched generation' often misunderstood and unmet, we shine the spotlight on the trending categories, strategies for marketing success and the new product development white spaces to attract the...