A consortium of 15 cosmetics companies have joined together to create the TRaceability Alliance for Sustainable CosmEtics (TRASCE), to enhance traceability in major ingredient and packaging supply chains across the beauty and personal care industry.
Technology in beauty is continuing its meteoric rise at supersonic pace, but as consumers look for more innovative and immersive stories, stores, tools and apps, how can beauty stay smart in this space?
Japanese beauty and personal giant Shiseido will be making “aggressive marketing investments” in the fourth quarter to capitalise on what it believes is the beginning of market recovery from this year’s COVID-19 resurgence.
Japanese cosmetics company Shiseido has recorded a 194.8% surge in operating profits as sales grew in all regions except for its home market thanks to its skin beauty and prestige brands, as well as the strength of its e-commerce business.
Japanese beauty giant Shiseido has launched a new range of skin care products under the AQUALABEL brand that was developed in response to skin care needs and concerns that have been influenced by the COVID-19 pandemic.
Japanese beauty group Shiseido’s decision to sell off three more brands in bid to focus on high-end skin care as its core category is a ‘no-brainer’, with beauty experts saying it is a smart decision to strengthen the company’s position in uncertain times.
Shiseido has confirmed plans to launch Second Skin on October 1 – a technology that can diminish undereye ageing signs without make-up, in a move the firm says will offer “new experiences” to consumers.
Japanese cosmetics giant Shiseido is set to launch a new multifunctional sunscreen under the Anessa brand that has skin brightening properties as a response to the changing consumer needs in the wake of the COVID-19 pandemic.