Japanese beauty major Shiseido has announced that it will partially terminate the exclusive global license with Dolce & Gabbana regarding the product development, manufacturing, distribution and marketing of its beauty products.
Japanese beauty MNC Shiseido says it is aiming to reduce its reliance on inbound tourists in Japan as it works on restoring growth in its home market by reinforcing its relationship with local consumers and business partners.
Shiseido is adamant that human contact is still essential to drive beauty sales but believes it can be enhanced greatly by tools such as Artificial Intelligence and Augmented Reality, according to its chief digital officer.
Japanese cosmetics major Shiseido Company saw its financial performance continue to dip in the fourth quarter, resulting in a 18.6% decrease in net sales and an 86.9% loss in operating profits for the full year of 2020.
Japanese cosmetic giant Shiseido Company has announced the decision to sell its low-cost personal care business to CVC Capital Partners in a deal worth 160 billion yen ($1.5bn) in order to focus on its more high-end cosmetic brands.
Shiseido has developed new technology to reduce the use of UV filters – such as titanium oxide and zinc oxide – to improve texture and white cast issues without compromising the strength of UV protection.
Japanese cosmetics giant Shiseido Company aims to tap into opportunities offered by the diversity of the Asia Pacific region, which it believes holds huge potential particularly in South East Asia and India.
Japanese cosmetics conglomerate Shiseido Company has announced a refill service for its flagship serum and a new planet-friendly lip palette with the launch of its new Sustainable Beauty Actions (SBAS) initiative.