Shiseido

Shiseido plans new Japanese factory

Shiseido plans new Japanese factory

By Natasha Spencer

The personal care company will build a new production plant for skin care cosmetics to respond to growing demands and to complement the company's existing three factories in Japan.

Shiseido in-store beauty advice

Japan first: The new age of in-store beauty advice

By Natasha Spencer

Hailed as “the first of its kind in the Japanese cosmetics industry”, personal care conglomerate, Shiseido, launches its digital counselling mirror and next generation cosmetics counter at its recently-renovated Ginza Siz store.

Shiseido launches new Waso skin care line

Shiseido launches new Waso skin care line

By Natasha Spencer

Japanese multinational personal care company, Shiseido, prepares to reveal its new Waso range of products designed for the Millennial demographic.

Shiseido creates Shiseido Venture Partners

Shiseido to invest millions in beauty startups

By Natasha Spencer

As Shiseido prepares to invest up to ¥3 billion (€24.8 mn) in start-up ventures, the cosmetic giant’s new team will be on the lookout for technologically-advanced concepts and innovations that complement its existing portfolio and operations.

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