Shiseido

Shiseido plans new Japanese factory

Shiseido plans new Japanese factory

By Natasha Spencer

The personal care company will build a new production plant for skin care cosmetics to respond to growing demands and to complement the company's existing three factories in Japan.

Shiseido in-store beauty advice

Japan first: The new age of in-store beauty advice

By Natasha Spencer

Hailed as “the first of its kind in the Japanese cosmetics industry”, personal care conglomerate, Shiseido, launches its digital counselling mirror and next generation cosmetics counter at its recently-renovated Ginza Siz store.

Shiseido launches new Waso skin care line

Shiseido launches new Waso skin care line

By Natasha Spencer

Japanese multinational personal care company, Shiseido, prepares to reveal its new Waso range of products designed for the Millennial demographic.

Shiseido creates Shiseido Venture Partners

Shiseido to invest millions in beauty startups

By Natasha Spencer

As Shiseido prepares to invest up to ¥3 billion (€24.8 mn) in start-up ventures, the cosmetic giant’s new team will be on the lookout for technologically-advanced concepts and innovations that complement its existing portfolio and operations.

Kao targets improved operating margins

Kao targets improved operating margins

By Simon Pitman

Japanese multinational cosmetics player Kao says it is targeting a further increase in sales for its cosmetics division while also raising the profit margin target through to 2020.

A look at Shiseido’s developments in Asia in 2016

A look at Shiseido’s developments in Asia in 2016

By Michelle Yeomans

Shiseido has rapidly expanded across the Americas and Europe this year with focused efforts on travel retail, R&D hubs and partnerships with major beauty players. Here though, we’re taking a look at how the Japanese cosmetics player has still managed...

How Shiseido makes makeup

How Shiseido makes makeup

By Deanna Utroske

Katsunori Yoshida, executive vice president of Shiseido’s newly operational Americas Innovation Center, talked with Cosmetics Design about how the company innovates, what differentiates brands and regions, and the forthcoming cosmetic that will revolutionize...

Shiseido’s Social Business Model in Bangladesh recognised by the UN

Shiseido’s Social Business Model in Bangladesh recognised by the UN

By Andrew MCDOUGALL

The United Nations Development Programme (UNDP) has recognised cosmetics maker Shiseido’s Social Business Model, whereby it seeks to improve social status and lifestyle of rural women by skin care products, as ‘Business Call to Action’ (BCtA).