Skin Whitening

Why the dynamics are changing for skin whitening in Asia

Special Focus: Skin Whitening

Why the dynamics are changing for skin whitening in Asia

By Simon Pitman

Skin whitening has been a mega trend in Asia for a number of years now, but with questions over the safety of some ingredients and several skin whitening campaigns causing uproar, the dynamics of the category look set for change.

Asia’s skin whitening market is often misunderstood

Asia’s skin whitening market is often misunderstood

By Andrew MCDOUGALL

The skin whitening market in Asia is a booming one but it is also one that can be misunderstood, particularly in the West or where cultural, social, and physiological behaviour is different.

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