Beauty Broadcast Video Series

WATCH: Fairest of them all? Shiseido and Sederma discuss how the skin whitening trend is advancing

By Amanda Lim

- Last updated on GMT

Related tags Skin whitening brightening video

The demand for whitening or brightening beauty products can never be overstated, with the Asian ideal of beauty remaining translucent, radiant skin unblemished by pigmentation.

However, as the definition of beauty becomes more diverse than ever, will this lucrative category continue to flourish?

On this episode of the Beauty Broadcast, we speak to Joanna Lee, VP of Prestige, Shiseido APAC.

Lee discusses the history of skin whitening and brightening and explains why the segment will continue to remain the stalwart of the APAC beauty market.

Later, we sat down with Olga Gracioso, global marketing director of Sederma about the many pathways of innovation that will continue to drive the category forward.

Gracioso also highlights the importance of diversity and the vital role it will play in the future of the skin whitening and brightening trend.

Watch the video above for the full story.

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