Teeth whitening products look set to become the focal point of oral care, a rising category in the beauty sector that is expected to see exponential growth in Asia Pacific the next few years.
Circular beauty brand Emma Lewisham’s latest launch is seeking to fulfil what the firm believes is growing demand for natural brightening products backed by clinical evidence.
Ingredients company Lucas Meyers Cosmetics believes there is huge potential in Asia for a pair of brightening actives are based on natural occurring colourless carotenoids found in tomatoes.
The demand for whitening or brightening beauty products can never be overstated, with the Asian ideal of beauty remaining translucent, radiant skin unblemished by pigmentation.
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