There will be a proliferation of newly carved out product categories targeting the skin microbiome in coming months, as consumer interest spikes and development capabilities advance, say experts.
The skin microbiome continues to ignite interest as science fast advances and product innovations hit shelves, but where exactly are the biggest opportunities for industry and what will be the key challenges moving forward?
While interest in the bacteria that make up the skin microbiome sky high, researchers is Korea have uncovered new findings on the skin mycobiome – its fungal diversity – that may help create new products to target sensitive skin.
Consumer interest in topical probiotic cosmetics is rising, presenting opportunity to target niche skin conditions and push hard science before establishing relevance in the wider wellness market, an expert says.
Personal care major Unilever has developed a microbiome balancing formula using a prebiotic binder for lotions, body washes, deodorants and toothpastes, among other products.
Developing food supplements that carry beauty claims for aesthetic benefits presents a real opportunity that the nutritional industry must look at seriously, says a regulatory expert.
There is significant potential to develop probiotics in the beauty space, particularly targeting anti-ageing, Generation Z and women, according to Lumina Intelligence.
