‘Attractive avenue’: Lotus Herbals sees ‘substantial potential’ in India’s derma beauty market

The Lotus Professional’s DermaSAGE 360° Skin Renewal range is the first new launch since the COVID-19 pandemic and developed as a “derma-grade salon alternative”​ to consumers.

Nitin Passi, chairman and managing director, Lotus Herbals told CosmeticsDesign-Asia​ that the company had directed substantial resources toward research and development (R&D) to “to address immediate challenges and pioneer future product innovations.”​

Furthermore, it conducted in-depth analyses of post-pandemic consumer behaviours and preferences in order to position “at the forefront of market trends”.​

“​The brand's hiatus in product development underscores its commitment to innovation and meticulous control over manufacturing, setting it apart from ‘cosmetic charlatans’,”​ said Passi.

With an increasing awareness of skin care and a growing demand for specialised solutions, derma products have gained significant traction in India. As such, the firm believes there is huge potential for derma beauty.

As dermatological concerns become more prevalent due to factors like pollution, lifestyle changes, and stress, the demand for derma beauty products is expected to continue growing.

According to Lotus Herbals, India's total premium derma beauty segment generated USD188.2m in revenue. It was projected to grow at a compound annual growth rate (CAGR) at 10.2% from 2021 to 2023.

“This highlights the substantial potential in India's derma beauty market, making it an attractive avenue for Lotus Professional's efforts,”​ said Passi.

Currently, the range is only available in India but Lotus Herbals believes it has international potential.

“The DermaSAGE 360​° Skin Renewal range will be currently available in India, thanks to Lotus Professional's established presence. In the near future, we're planning the distribution of this range in the countries Lotus Professional teams operate in,” ​said Passi.

Moving forward, fans of the brand can expect more product innovations from the firm.

“The brand has a robust commitment to innovation and product development. Our dedication to meeting evolving consumer needs and staying at the forefront of industry trends suggests that we continue to enhance our product portfolio,” ​said Passi.

Five-flower complex

The range is made up of professional products including cleanser, exfoliant, toner, pre-mask, peel-off mask, as well as five customisable concentrates.

It also has four home and aftercare products, including a cleanser, serum, day cream and night cream.

Aside from aligning with current market trends, the DermaSAGE 360° Skin Renewal range targets consumers who prioritise science-backed skin care solutions, clinical efficacy, and personalised dermatological care.

At the same time, it fulfils the consumer demand for botanical ingredients. It features the ActiBloom Complex, which consists of five floral extracts – white peony, white lily, frangipani, white orchid and edelweiss.

According to the brand, the range was designed for those seeking targeted solutions for specific skin concerns, such as ageing, acne, hyperpigmentation, and sensitive skin.

The range is complemented by DermaSCAN+, a skin analysis diagnostic device that analyses eight skin parameters.

“It has ergonomic, one-handed operation and portability suit skin institutes, clinics, and spas. The user-friendly interface simplifies sensor data acquisition and customer data recording, enhancing communication and management. It also aids sales through product recommendations and brand customisation,”​ said Passi.