PCHi 2015: all the highlights of the biggest show to date
Held in Guangzhou, Guandong Province, this is the second biggest hub for the cosmetics industry in China, after the Shanghai area.
The sheer size of this year's event underlines both the continued growth of the industry in the country, despite signs of the economy slowing down, as well as highlighting the importance of Guangzhou and Southern Guandong as a crucial hub for manufacturing and innovation.
PCHi has grown in both stature as well as content, with a significantly bigger conference programme, a new product zone that platformed a number of important new launches on the market, and two exhibition halls that crammed in more than 430 exhibitors, all wanting to get a slice of this continuously expanding market.
Flick through this gallery to learn more about the three day event..
![China news updates from Estée Lauder, L’Oréal, Nivea and more. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/china/china-focus-latest-developments-in-china-s-booming-beauty-market12/16428221-1-eng-GB/China-focus-Latest-developments-in-China-s-booming-beauty-market.jpg)
![Lancaster’s new flagship and its ultra-premium launch takes off with aplomb in China. [Lancaster]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/lancaster-china-off-to-dream-start-with-debut-of-flagship-and-ultra-premium-line-coty-ceo/16424849-1-eng-GB/Lancaster-China-off-to-dream-start-with-debut-of-flagship-and-ultra-premium-line-Coty-CEO.jpg)
![Premiumisation trend in fragrance is moving towards the mass personal care segment, says Aussie supplier. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/mass-fragrance-rise-in-demand-for-complexity-as-premiumisation-moves-to-mass-segment/16395335-1-eng-GB/Mass-fragrance-Rise-in-demand-for-complexity-as-premiumisation-moves-to-mass-segment.jpg)
![Omni Skin was developed to lower the hurdles to skin care adoption for men. [Re:erth]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/re-erth-develops-baby-step-serum-to-lower-hurdles-for-male-skin-care-consumers/16400930-1-eng-GB/Re-erth-develops-baby-step-serum-to-lower-hurdles-for-male-skin-care-consumers.jpg)
