Asia in Focus
The power of Asia's beauty bloggers: Who they are and what markets they influence
Here, our regional expert Florence Bernardin, breaks down what bloggers and apps are having the most influence on cosmetics buying behaviors in China, Japan and Korea.
Flick through this Cosmetics Design gallery to see where models and celebrities influence purchasing power most, or where social media is king.
![Pupa Milano’s new skin care developments to capture the Asian market. [Pupa Milano]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/what-s-trending-the-most-read-stories-on-apac-beauty-market-and-consumer-insights19/16482803-1-eng-GB/What-s-trending-The-most-read-stories-on-APAC-beauty-market-and-consumer-insights.jpg)
![When disposed of in landfills, coffee grounds contributes to the generation of methane, a greenhouse gas that contributes to climate change. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/upcycled-ingredients-still-linked-with-lower-prices-and-quality-in-sea/16439921-1-eng-GB/Upcycled-ingredients-still-linked-with-lower-prices-and-quality-in-SEA.jpg)
![Decorté’s new customer acquisition has increased by 20% to 30% in the first quarter thanks in no small part to the signing of a Japanese baseball player as its global brand ambassador. [Decorté]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/decorte-sales-and-new-customer-numbers-boosted-significantly-by-baseball-star-ohtani/16429040-1-eng-GB/Decorte-sales-and-new-customer-numbers-boosted-significantly-by-baseball-star-Ohtani.jpg)
![Pupa Milano is gearing up to take on the ‘huge potential’ of Asia’s beauty market. [Pupa Milano]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/06/07/pupa-milano-eyes-growth-in-asia-on-the-back-of-new-makeup-and-skin-care-innovations/16409123-1-eng-GB/Pupa-Milano-eyes-growth-in-Asia-on-the-back-of-new-makeup-and-skin-care-innovations.jpg)
![Business and financial updates from Estée Lauder, LG H&H, HUL, and more. [Estée Lauder]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/financial-focus-beauty-business-updates-with-lg-h-h-hul-elc-and-more/16424795-1-eng-GB/Financial-focus-Beauty-business-updates-with-LG-H-H-HUL-ELC-and-more.jpg)
