Asia in Focus
The power of Asia's beauty bloggers: Who they are and what markets they influence
Here, our regional expert Florence Bernardin, breaks down what bloggers and apps are having the most influence on cosmetics buying behaviors in China, Japan and Korea.
Flick through this Cosmetics Design gallery to see where models and celebrities influence purchasing power most, or where social media is king.
The power of Asia's cosmetic bloggers Key beauty bloggers: China – 久久妹妹 Jiujiu Meimei Key beauty bloggers: Japan - Megumi Kanzaki Key beauty bloggers: Korea – Pony