Brand Profile

Kaneda talks about garnering trust through Made in Japan products

By Natasha Spencer

- Last updated on GMT

Kaneda talks garnering trust through Made in Japan products

Related tags: Material, Cosmetics

Yusuke Chikamatsu from the Cosmetic Raw Materials Department at raw material handler and distributor, Kaneda, talks us through their business aims, along with the functionality and high-quality nature of Made in Japan items.

1.  When did Kaneda launch?

Our company was established in 1905.

2.  How many employees do you have?

We currently have 150 employees.

3.  What problem was Kaneda trying to solve when it launched?

Kaneda was aiming to solve the unstable supply of cooking oils in Japan.

4.  What are the main considerations when handling raw materials in the cosmetics space?

From the perspective of the global markets, we think it is important to understand the cosmetics trends in each country. We make recommendations to customers based on the utilisation of original formulations using cosmetic raw materials.

5.  What are the dominating trends in skin care, hair and make up that you a currently witnessing in terms of raw material use?

We are looking for new raw materials relating to whitening products and sun protection items that feature the Made in Japan label.

6.  What is Kaneda's USP?

We have some cosmetics raw materials of USP grade, and Kaneda produces white mineral oil products for the pharmaceutical and cosmetics industries.

7. How is Kaneda helping to transform the industry?

Kaneda handles a lot of product containing the Made in Japan for the global market.

8. What are the biggest hurdles relating to marketing your products? Do you have a dedicated team?

Yes, we have a technical team, who research and survey the cosmetic market. Currently, this remains in Japan.

9. What has been the company's standout moment to date?

For five years, Kaneda has been focusing on the quality assurance of cosmetic raw materials. We have set up a new technical team that concentrate on making original cosmetics formulations.

10. What are the differences between Japan and the wider APAC markets, when it comes to raw material preference?

In the Japanese cosmetics market, there is a significant emphasis placed on Japanese Standards of Quasi-drug Ingredients (JSQI), which is a priority for consumers. Assurance about safety for the skin when clients choose raw materials is also important.

11. How big of an impact is the Made in Japan having? Is heavily demanded by Japanese cosmetics shoppers? 

Made in Japan products are typically trusted and the high-quality and functional nature of its safety to the skin is also important.  

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