Industry players and skin care innovators such as reveal exclusive insights into the evolving consumer preferences and advancements in technology in the ageing skin care market.
Embracing diversity and inclusivity has proven to be a catalyst for reducing societal hang-ups about ageing. In Asia, it reinforces a culture that appreciates the beauty and wisdom that come with age.
The evolving anti-ageing skin category is aligned with the changing perceptions of ageing, empowering individuals to feel confident and beautiful regardless of age.
The advancement of technology will drive personalisation to offer beauty products tailored right down to a ‘daily or weekly basis’, says the VP of a personalised beauty brand.
As consumers become more discerning and demand products tailored to their individual needs, personalised beauty has become a key trend that has resonated with the modern consumer.
As advanced technologies such as artificial intelligence, machine learning, and data analysis evolve, we can expect personalised beauty to become increasingly prevalent.
Retail establishments urgently need to embrace change and prioritise consumer experiences in the wake of challenges such as the rise of e-commerce and escalating cost of living concerns.
Speaking to CosmeticsDesign-Asia, Douglas Benjamin, Group CEO of FJ Benjamin Holdings (FJB), said that he felt strongly that retailers should challenge themselves to reinvent traditional notions of shopping.
“I think everybody, whether its retailers or landlords, everybody agrees that retail needs to change. It’s all become very cookie-cutter and boring. There needs to be new experiences in retail.”
The demand for smaller and niche beauty brands is rising in travel retail, where luxury and Gen Z consumers have a heightened appetite for discovery and novelty.
Frequent flyers and jetsetters are often seeking products that are not easily accessible elsewhere.
This craving for novelty is driving the need for more niche brands in the beauty and personal care aisles of duty-free stores.
Voir Haircare has partnered with India’s online beauty marketplace Cossouq to benefit from the growing demand for scalp care and multipurpose haircare products among Indian consumers.
Voir Haircare is distributed in Canada, United States, and the United Arab Emirates (UAE). Its partnership with Cossouq would mark its first expansion into Asia-Pacific (APAC).
The firm sees a demand for international brands in the booming beauty market in India, and is aiming to secure a slice of the pie.