Brand Innovation

‘Small changes for a big difference’: Shiseido’s ELIXIR aiming for all key products to be refillable by 2025

26-May-2021 By Amanda Lim

Shiseido-owned ELIXIR is targeting to convert all of the brand’s flagship products into a refillable format by 2025 as part of the multinational’s sustainability goals.

No more carbon: Kao outlines plans to be carbon negative by 2050 and affirms commitment to use 100% renewable electricity

24-May-2021 By Amanda Lim

Kao has announced plans to become carbon negative by 2050 and is aiming to join RE100 to become a business that uses 100% renewable electricity.

Custom craze: Amorepacific introduces four more bespoke services as it banks on personalised beauty demand

24-May-2021 By Amanda Lim

From cushion foundations to bath bombs, K-beauty giant Amorepacific has launched a slew of bespoke beauty initiatives in the past few months as expects demand for personalised cosmetics to rise.

Textiles for therapy: Dr TWL’s eczema-friendly apparel does not compromise on style or glamour

20-May-2021 By Amanda Lim

Singapore-based Dr. TWL Biomaterials develops an eczema-friendly, multi-way dress made with a hypoallergenic, breathable, anti-microbial biofunctional textile.

In and out beauty: Swisse extends revamped beauty range to complement supplement business

19-May-2021 By Guan Yu Lim

Swisse is ramping up new product development for its revamped beauty range as part of its focus into the ‘beauty in and out’ market in Australia and worldwide.

U-Tube: Unilever to launch recyclable toothpaste tubes in India and France

19-May-2021 By Amanda Lim

Unilever will launch recyclable toothpaste tubes in India and France – two of Unilever’s biggest oral care markets – as part of its bid to convert its entire global toothpaste portfolio to recyclable tubes by 2025.

Digital Dive: Top stories on digital developments making waves in the beauty industry

18-May-2021 By Amanda Lim

In this round-up of the top five stories on the digital developments in beauty, we highlight Shiseido’s human approach to beauty tech, SENSAI’s e-commerce evolution and Watsons’ new O+O developments.

‘Providing resources to do the right thing’: Reuse and refillable concepts on the sustainability agenda for L’Oréal

18-May-2021 By Amanda Lim

Reusable and refillable concepts are an area the L’Oréal Group has pinpointed for development as it works towards its ambitious sustainability goals, according to a leading regional exec.

Overnight recovery: Antipodes forays into probiotic skin care with Culture brand

17-May-2021 By Guan Yu Lim

New Zealand-based green beauty skin care company Antipodes has launched its first probiotic-infused formulation - a night cream product under the Culture brand.

Problem solvers: Indian fem hygiene brand Sirona launches first face serums for sensitive skin

12-May-2021 By Amanda Lim

India-based feminine hygiene company Sirona has expanded its skin care line with its first face serums targeted at sensitive skin, which the firm believes to be an underserved demographic in its domestic market.

Make-up ‘renaissance’: How Estée Lauder expects colour to trend based on China’s COVID-19 recovery

12-May-2021 By Amanda Lim

Beauty major Estée Lauder Companies has revealed how the rapid recovery of colour cosmetics in China has informed its global make-up strategy.

Bespoke Ayurvedic beauty: Vedix aims to capitalise on self-care and wellness shift as it makes its global leap

11-May-2021 By Amanda Lim

India-based personalised beauty and lifestyle company Vedix is gearing up to make its overseas debut in the Middle East and the US, believing it is well-positioned to tap into trends in self-care and wellness.

Special Edition: Clean & Ethical - 'Better for you, better for the planet' beauty

‘Seemingly unconquerable’: Unilever to open-source vegan replacement for carmine red

07-May-2021 By Kacey Culliney

Unilever and its prestige brand Hourglass have developed a vegan carmine alternative after years of supplier collaboration – a patent-pending innovation it plans to open-source in the coming year, says the global vice president of R&D for prestige.

Indie Pioneers Podcast Episode 19

PODCAST – ‘Sea cucumber changed my skin’: Founder of Bescher on the ocean’s best-kept anti-ageing secret

07-May-2021 By Amanda Lim

On this episode of Indie Pioneers, we chat with the founder of Bescher about the brand’s hero ingredient, sea cucumber collagen, its amazing benefits and why she believes it is set to explode in the beauty world.

From Asia to the world: Why the next wave of niche fine fragrance brands will come from Asia

06-May-2021 By Amanda Lim

The unwavering appetite for niche perfumes and brand mastery of digital communication are some of the reasons why we can expect more niche fine fragrance brands from Asia vying for the international spotlight.