Brand Innovation

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Editor’s Spotlight

Indie beauty brands are fine-tuning the ingestibles market

By Deanna Utroske

2018 saw a boom of beauty supplements from skin care brands and vitamin makers alike. Now, innovative startups are refining the options—formulating and marketing teas, tinctures, mix-in powders, and pills to ensure beauty-from-within outlives the trend...

Is indie beauty a thing in Asia?

From The Editor's Desk

Is indie beauty a thing in Asia?

By Simon Pitman

The indie beauty trend is taking North America and, increasingly, Europe, by storm. But is it gaining the same sort of popularity in Asia? If so, where are the hot spots for indie beauty?

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3 out-of-the-box beauty tools from indie brands

By Deanna Utroske

Most skin care tools coming to market now are high-tech electronics or digital devices. However at this month’s BeautyX Summit and Indie Beauty Expo events in Los Angeles, California, Cosmetics Design learned about 3 beauty tools made of simple metals...

Beauty and transparency: why is honesty now so essential for brands?

Beauty and transparency: why is honesty now so essential for brands?

By Lucy Whitehouse

We caught up with Kezzler, a company that offers technology to digitize individual products in the supply chain to give them a unique, secure and traceable identity, on the rising demand for transparency in the beauty industry. This Editor’s Spotlight...

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