Brand Innovation

L'Oréal's Perso lipstick device is slightly different in design to its skin care variant, with a removable compact on the top (Image: L'Oréal)

Special Edition: Personalised Beauty in a Digital Revolution

Latest: L’Oréal to launch AI Perso lipstick device first in Q1 2021

By Kacey Culliney

International beauty major L’Oréal is primed to launch its AI at-home personalised cosmetics device Perso, starting with a beta version of its customised lipstick variant in the first quarter of 2021.

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