Brand Innovation

Flower power: Femmue narrows focus on core markets to drive growth after more than doubling sales in 2020

11-Feb-2021 By Amanda Lim

South Korea-based beauty brand Femmue is aiming to reinforce its position in Korea, Japan, the US and UK to maintain 2020’s momentum where it saw sales grow by two and a half times.

Long-term goals: Bondi Sands committed to forging more sustainable path in the next three years

10-Feb-2021 By Amanda Lim

Australian self-tanning and skin care brand Bondi Sands has outlined how it aims to become a leader in the sustainable beauty arena by focusing on packaging, ingredients and CSR.

Youth potion: CHLITINA’s nanostructured lipid carrier encapsulation tech claims to reduce wrinkles by 31% in six weeks

09-Feb-2021 By Amanda Lim

Taiwanese cosmetics firm CHLITINA’s latest anti-ageing serum was found to reduce wrinkles by 31% and increase skin firmness by 40% in six weeks, according to an independent clinical test.

'Constructive disruption': How P&G is trying to close the physical and e-commerce shopping divide

08-Feb-2021 By Amanda Lim

Personal care giant Procter & Gamble (P&G) has shed light on how it is striving to bridge the divide between offline and online retail to help smooth the consumers’ shopping journey.

Special Edition: Colour Cosmetics Trends

‘Coming back in full force’: Malaysia’s Nita Cosmetics ramps up NPD to catch return of make-up demand

04-Feb-2021 By Amanda Lim

Malaysian make-up brand Nita Cosmetics plans to launch two new products every month this year as a sign of its confidence in the recovering make-up category.

K-beauty delivered: Bulgarian clean beauty online store looks to double innovative brand offering

03-Feb-2021 By Guan Yu Lim

Bulgarian online retailer Undone Store has added South Korean skin care brand Boutijour into its portfolio in January 2021 as it looks to double the number of brands on the store by the end of this year.

Beauty for a ‘lifetime’: Shiseido’s latest brand EFFECTIM taps China’s demand for anti-ageing beauty devices

02-Feb-2021 By Amanda Lim

Japanese beauty company Shiseido has debuted EFFECTIM, a new anti-ageing skin care brand targeted at China’s skin care market, where anti-ageing products and beauty devices are in high demand.

Blue gold: Waterless beauty the next eco-trend as consumers look for ‘next step’ in sustainability – Green + Bare

02-Feb-2021 By Amanda Lim

A newly launched Australian green beauty brand is aiming to develop a whole range of waterless beauty products to tap into what it believes is the next wave in the sustainable beauty movement.

Protective barrier: ONLY Group develops anti-bacterial facial mist to keep maskne at bay

01-Feb-2021 By Amanda Lim

A Singapore-based aesthetics firm has developed an 100% plant-based anti-bacterial facial mist that it claims can prevent maskne while hydrating and soothing the skin.

From fridge to face: Lush launches ‘fresh’ cosmetics subscription service in UK and France

28-Jan-2021 By Kacey Culliney

Beauty major Lush has developed a subscription letterbox service delivering an assortment of fresh cosmetics each month with an accompanying posy of flowers – a move it says aims to bring joy and new beauty experiences into the home.

Biossance aims to establish itself as ‘clean beauty leader’ in China as it revs up APAC expansion

28-Jan-2021 By Amanda Lim

US biotech company Amyris will be expanding Biossance into China in February 2021 through e-commerce as it ramps up its focus on the Asia Pacific market.

‘Travellers need reassurance’: Helena Rubinstein targets China’s recovering travel market to boost brand growth

28-Jan-2021 By Amanda Lim

Luxury brand Helena Rubinstein is aiming to drive its brand growth in Asia Pacific by tapping into China’s rebounding domestic travel market.

Hyper-empowerment: Fawn & Co expects diverse business to thrive on the back of bespoke, circular beauty trends

27-Jan-2021 By Amanda Lim

Singapore-based Fawn & Co is expecting interest in personalisation and sustainability to drive the growth of its beauty education and retail businesses in 2021.

Smooth operator: Shiseido develops tech to optimise sunscreen texture and usability with less UV filters

26-Jan-2021 By Amanda Lim

Shiseido has developed new technology to reduce the use of UV filters – such as titanium oxide and zinc oxide – to improve texture and white cast issues without compromising the strength of UV protection.

Anti-ageing for millennials: innisfree launches new line in Singapore following success in South Korea

25-Jan-2021 By Guan Yu Lim

Amorepacific-owned South Korean brand innisfree will launch a new anti-ageing line, Black Tea Youth Enhancing, in Singapore, following success in its home market.