Brand Innovation

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Marine Bio prepares to launch astaxanthin-rich sea grass mask

By Deanna Utroske

The company, with tech and product development roots in South Korea, and offices in Washington DC, just started a crowdfunding campaign for its Marine Bio Mask Packs, formulated with red algae and spirulina, and using a next-generation mask material that...

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Editor’s Spotlight

What is indie beauty anyway?

By Deanna Utroske

Recently, brands featured on the Indie Beauty Profile column have been asked to define or explain their thinking on what makes a cosmetics, personal care, or fragrance brand independent. Here, Cosmetics Design has complied a selection of the replies in...

Water reduction in beauty: a major future craze?

Water reduction in beauty: a major future craze?

By Lucy Whitehouse

From a German personal care brand explicitly called Stop The Water While Using Me! to L’Oréal’s recent partnership to rinse out shampoo with five times less water, water reduction in beauty is a trend causing a serious splash. We explore its potential...

Essential brand innovation update: November

Essential brand innovation update: November

By Lucy Whitehouse

From L'Oréal's new recruitment chatbot to a new app in France that aims to tackle ingredient safety and transparency, we take a look at the latest innovations that have hit the market in November.

New product launch strategies embrace offline promotion

New product launch strategies embrace offline promotion

By Natasha Spencer

The online to offline (O2O) retail environment has led many businesses to create effective campaigns through digital platforms to entice consumers through the doors of their physical companies, but what is it about offline marketing techniques that are...

Henkel launches app for point of sale: Choicify

Henkel launches app for point of sale: Choicify

By Lucy Whitehouse

Henkel, parent company of hair care player Schwarzkopf, has announced the launch of new app designed to assist consumers when looking to find the right hair colour shade for them.

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