Packaging

Weleda has created a small internal startup to build out fresh innovations across packaging and formulation [Getty Images]

Big Brand Talks – In Conversation with Today’s Beauty Leaders

Weleda R&D chief: ‘We’re trying to switch our way of innovating’

By Kacey Culliney

Swiss natural and organic beauty brand Weleda has formed a small-scale internal startup to speed up product development and market testing, presenting a very new way of working, its R&D head says.

Everyone is talking about the metaverse, but what should beauty brands and retailers be thinking about? [Getty Images]

The Long Read: Everything beauty needs to consider in the Metaverse

The beauty metaverse: ‘We are at the beginning of something that is huge’

By Lynda Searby

The lucrative potential of virtual beauty products, the complexities of crypto transactions and the sustainable and social challenges surrounding the metaverse must be front of mind as innovation in this fragmented space evolves, say industry experts.