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Gen Z are 'very young but conscious' - they want fun and purpose combined, says a trend expert (Getty Images)

ADF&PCD PARIS 2020

Gen Z turning beauty ‘emotional’, say trend experts

By Kacey Culliney

Generation Z are looking for playful beauty experiences to counter their anxiety about the future but also expect all products to be inherently sustainable and designed with purpose, say trend experts.

Next month's show will also feature a ‘Best Technology 2020’ award for innovators in the beauty tech space (Getty Images)

in-cosmetics Global spotlights beauty tech

By Kacey Culliney

in-cosmetics Global will feature a dedicated beauty tech zone, showcasing the latest smart products and providing a platform to network and spark collaboration.