Hair

Consumers are increasingly invested in the health of their hair and are investing in the premium end of the market to achieve desired looks and outcomes [Getty Images]

L’Oréal CEO: ‘Hair care has become the new skin care’

By Kacey Culliney

The strength of L’Oréal’s hair care business in 2022 came as a positive post-COVID surprise as consumers aspired to healthier, more diversified looks and shopped at the premium end of this category, its CEO says.

Kao Corporation says carbonated water improves the efficacy of its curl-loosening technology in shampoo, offering consumers better styling control post-wash [Getty Images]

IFSCC CONGRESS 2022 LONDON, UK

Curl power: Kao Corp uses carbonated water to improve active shampoo

By Kacey Culliney

Japanese personal care major Kao Corporation has blended carbonated water into a shampoo formula for curly hair to improve the penetration and effectiveness of its curl-loosening ingredient, offering better style control at the washing stage.

Micellar technology hair washing

Micellar technology simplifies hair washing routines

By Natasha Spencer

In our Q&A with Andrew McDougall, Global Haircare Analyst at Mintel, we asked what the new, innovative technology has to offer formulators, brands and consumers on the market, and how it is set to transform hair care regimes.

Trend predictions in APAC: What’s in store?

Trend predictions in APAC: What’s in store?

By Natasha Spencer

Belinda Carli, Director of the Institute of Personal Care Science, takes us through the latest consumers’ needs and preferences evolving in the Asia-Pacific (APAC) cosmetics industry.

Volume down male hair trend in Asia

Volume Down: The male hair trend sweeping Asia

By Natasha Spencer

Market research company, Mintel, reports that this year’s latest trend in male grooming, ‘volume down’ hair care, is seeing APAC brands step up their creativity and innovation.

SheaMoisture disrupts traditional merchandising segmentation

SheaMoisture disrupts traditional merchandising segmentation

By Deanna Utroske

This month the skin care and hair care brand launched the #BreakTheWalls campaign as a “call to action” and a “national awareness platform” to move the industry toward a genuinely diverse and inclusive consumer experience.