Online beauty customer reviews in 2020 showed a sharp decline in sentiment across hair care, largely fuelled by product dissatisfaction around DIY hair colour kits and shipping issues, according to AI data specialist Revuze.
Mibelle Biochemistry believes the scalp health trend is ‘here to stay’ and will become even more specialised, with the Swiss firm predicting that Asian consumers will continue to prioritise holistic health and wellness.
Procter & Gamble will continue to prioritise superior product design, packaging, and retail execution because it is a far-reaching opportunity that can strengthen long-term competitiveness, says its vice chairman, COO and CFO.
Professional hair care brand K18 has recently launched in Singapore where it hopes to help hair salons affected by COVID-19 increase profitability with its hair treatments that work in just four minutes.
International beauty major L’Oréal has co-developed a smart hair care system with Swiss environmental innovation company Gjosa that blends and distributes product in a way that ensures water savings of up to 80%.
Australian brands Hair Folli and The Daily are looking to jointly release more products after the success of their multifunctional men’s skin care line that simultaneously helps with facial hair growth.
International beauty major L'Oréal has developed a line of solid shampoo bars under its Garnier brand that it is launching across Europe, a move it says takes the green alternative squarely into mass beauty.
The founder of direct-to-consumer (D2C) hair care startup Chāmpo says it’s an exciting time to innovate in a category that has traditionally lacked creativity, as consumers seek out high performance, modern and visually aesthetic brands.