Aroma Compound

How the fragrance category is embracing tomorrow's consumer

How the fragrance category is embracing tomorrow's consumer

By Simon Pitman

The fragrance category is witnessing some major shifts. An area that was once dominated by sex-laced marketing, the message is now very different, with new trends such as natural, personalised and home fragrances all being marketed with a very different...

Center Ingredient Technology acquired by Takasago

Center Ingredient Technology acquired by Takasago

By Deanna Utroske

The biotech fragrance and flavor company uses fermentation to develop natural ingredients for cosmetics and other industries. Now that knowhow is part of Takasago’s Natural Mineral Portfolio.

Symrise launches app for its fragrance Genealogy

Symrise launches app for its fragrance Genealogy

By Andrew MCDOUGALL

Symrise announces that it is launching its own mobile app to offer a smart device experience of its Fine Fragrance genealogy, which is a complete overview of the most popular fragrances of today as well as the past four decades.

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