Odor

Culture in Fragrance part 1: Making perfumery a habit

Exclusive interview

Culture in Fragrance part 1: Making perfumery a habit

By Natasha Spencer

While APAC remains behind the US and Europe in terms of habitual fragrance use, we asked Philip Hwang, Brand Strategy Director at Brandimage, how the region is developing the sector.

Scent Strategy in India

Active beauty in India part II: Start a scent strategy

By Natasha Spencer

With consumers seeking sweat-covering scents, we caught up again with Charlotte Libby, Global Colour Cosmetics and Fragrance Analyst at Mintel to explore how brands can create a strong strategy to maximise success.

Five strange personal care consumer habits

Five strange habits of consumers you’re never going to change

By Belinda Carli, Director, Institute of Personal Care Science

We use personal care products every day, and trial new products as we need or hear about them. What you may not realise is there are some interesting consumer habits somehow hard-wired into our brains that even the most seasoned Cosmetic Chemist finds...

Symrise launches app for its fragrance Genealogy

Symrise launches app for its fragrance Genealogy

By Andrew MCDOUGALL

Symrise announces that it is launching its own mobile app to offer a smart device experience of its Fine Fragrance genealogy, which is a complete overview of the most popular fragrances of today as well as the past four decades.

Fragrance in Asia -  a segment worth investing in?

Asia in Focus

Fragrance in Asia - a segment worth investing in?

By Michelle Yeomans

Although the fragrance category can hold it's own in the West, it's still small business in Asia which our expert says it due to several cultural reasons and warns that whilst there is opportunity to invest, it's not going to be down the...

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