As the flavours and fragrant leader lays the foundation for its hub in Changzhou, Jiangsu Province of China, the move represents the company’s biggest-ever investment in its Chinese fragrance activities.
With consumers seeking sweat-covering scents, we caught up again with Charlotte Libby, Global Colour Cosmetics and Fragrance Analyst at Mintel to explore how brands can create a strong strategy to maximise success.
By Belinda Carli, Director, Institute of Personal Care Science
We use personal care products every day, and trial new products as we need or hear about them. What you may not realise is there are some interesting consumer habits somehow hard-wired into our brains that even the most seasoned Cosmetic Chemist finds...
Symrise announces that it is launching its own mobile app to offer a smart device experience of its Fine Fragrance genealogy, which is a complete overview of the most popular fragrances of today as well as the past four decades.
Delegates at the International Federation of Essential Oils and Aroma Trades Conference in Sri Lanka have heard how the industry has come together to help train those with a visual impairment in the artistry of the world offragrance.
The emergence of multi-sensory experiences in the beauty market connects the product to the consumer in an increasingly engaging way. According to Mintel; Korea's unusual textures, mood changing fragrances and interactive packaging are major attractions...
Wouldn’t it be great if the more you worked up a sweat the less you would have to worry about social awkwardness and the better you would smell? Well thanks to a new development at Queen's University Belfast this could become a reality.
Although the fragrance category can hold it's own in the West, it's still small business in Asia which our expert says it due to several cultural reasons and warns that whilst there is opportunity to invest, it's not going to be down the...
Cracking Asia from a Western brand’s point of view has long been known to be difficult – from ever-changing regulations to translating a brand’s message in the right way. That's where consultants like Hiro Nakayama come in.