Social Media

Mapping the customer journey part 1: Smartphones and touchpoints

Exclusive interview

Mapping the customer journey part 1: Smartphones and touchpoints

By Natasha Spencer

With the technological landscape becoming more and more diverse, we caught up with Pranktik Mazumdar, Managing Partner, Happy Marketer to find out how brands can best utilise these channels to market their brands and new launches.

mySmink Malaysia

Exclusive interview

mySmink part II: Mastering marketing for global shoppers

By Natasha Spencer

In our second look at the new beauty player on the digital Malaysian marketplace, we profile mySmink’s business and marketing strategy to explore how it plans to harness its introduction and growth.

Lip care in China

How China plans to remain the lip care hub part 2

By Natasha Spencer

Due to the popularity of the lip cosmetics in China, we asked Laurie Du, Senior Beauty Analyst, Asia Pacific at Mintel, how the industry intends to retain its position at the top.

Getting beauty brand innovation just right

Special Focus: Brand Innovation

Getting beauty brand innovation just right

By Simon Pitman

We look at the biggest factors impacting new product development by considering the latest demographic trends, spotlighting what consumers really want and tapping into digital technology.

Social media fail? - Sephora campaign in the spotlight

Social media fail? - Sephora campaign in the spotlight

By Michelle Yeomans

A recent social media campaign for a store launch in Australia has thrust international beauty brand Sephora into the spotlight after a typo was failed to be spotted, changing the context of the message.

Could new law make celebrities cautious with brand endorsement in China?

Could new law make celebrities cautious with brand endorsement in China?

By Lucy Whitehouse

Though globally the rise of celebrity brand ambassadors is proving a key trend for beauty brands, China’s recently implemented ‘Revised Consumer Rights Protection Law’ means that in the key emerging region, celebrities are now liable for the claims made...

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