Beauty brands need to work with trusted influencers and genuine product users to develop content that will convince TikTok users to checkout their carts, says an expert from South East Asia.
In this exclusive interview, CosmeticsDesign spoke with Lash Therapy Australia’s co-founders to learn more about the brand has achieved viral growth through its organic and promotional social media marketing campaigns.
From a global view of crucial market influences to the subtle nuances of communication and conversational AI on personal care product commerce, this year’s PCPC Annual Meeting touched on a wide range of pressing industry topics.
While the ‘tweens in Sephora’ headlines have raised a lot of eyebrows and some deeper concerns, it’s clear that Generation Alpha has a thirst for beauty products based on science and can potentially alter the future industry landscape.
The French American beauty company Coty saw its sales up 13% on a like-for-like basis (LFL) for the second quarter of its fiscal year, and up by 14% LFL for the first half.
Trend forecaster WGSN has released its predictions for the cosmetics industry for next year. Scroll through to discover the trends and see the AI-generated images it has used to illustrate them.
New data by Bytedance-owned Lemon8 has highlighted differences in skin care concerns and makeup preferences among millennials and Generation Z demographics in Japan.
French beauty giant L’Oréal claims social commerce acceleration across South Asia Pacific, Middle East and North Africa region (SAPMENA) is a major opportunity for growth, with the firm livestreaming for up to 21 hours a day across several key brands.
Global integrated agency Impero has researched how challenger brands can redefine beauty advertising for younger consumers. Its Head of Strategy Charlotte Willcocks shared her insights.
Luxury skincare brand Elemis is targeting consumers via micro-influencers, as it aims to raise brand awareness among new audiences using TikTok and Instagram.
Health and beauty retailer Watsons is focusing digital marketing efforts on WeChat to stay connected and build communities with its consumer base, as part of its offline plus online (O+O) model.
Missed our social media updates? Check out the highlights in our round-up of the most popular stories on our social media channels this year, featuring exciting new product developments, biggest beauty trends, and more.
Beauty brands that hope to utilise TikTok as an effective marketing tool cannot rely on the “same bag of tricks” they have employed with other social media platforms.
In our round-up of the top five stories trending online, we highlight our in-depth analysis on the brick-and-mortar landscape, insights into how the hair care market is evolving and more.
In our round-up of the top five stories trending on our social channels, we highlight Innerbottle’s innovative circular platform, the latest episode of Indie Pioneers, and how beauty brands can utilise NFTs.
In our round-up of the top five stories trending on our social channels, we highlight COSMAX’s ‘wearable cosmetics’, an in-depth analysis on Gen X consumers, Coty’s Gen Z fragrance bet and more.
Chinese cosmetics company Yatsen Holdings is moving to help flagship make-up brand Perfect Diary recover from its recent decline amid the sluggishness of the colour cosmetics market in China.
In our round-up of the top five stories trending on our social channels, we highlight Caudalie’s sustainability mission in SEA, Renovatio’s R&D focus on therapeutic products and more.
In our round-up of the top five stories trending on our social channels, we highlight an in-depth analysis into green beauty, a study on pigmentation-related genes in Korean women and more.
In our round-up of the top five stories trending on our social channels, we highlight Estée Lauder and L'Oréal's efforts in China, Kao’s brand woes, and more.
In our round-up of the top five stories trending on our social channels, we highlight our in-depth feature on the Indian beauty market, Anessa’s new sunscreen serum offering and more.
As the use of digital devices rises and more young people enter the beauty consumer space, Accenture's new report estimates social commerce will more than double by 2025.
In our round-up of the top five stories trending on our socials, we highlight our 2022 beauty trend predictions, a Gen-Z fragrance brand from Myanmar, and dentist-backed solid toothpaste tablets.
Cosmetics major Lush will close all global social media accounts across Instagram, Facebook, TikTok and Snapchat this month, stating they will remain closed until the platforms provide a safer environment for users.
In our round-up of the top five stories trending on our social channels, we highlight a waterless innovation from beauty start-up The Powder Shampoo, Amorepacific’s acquisition of a cult beauty brand and more.
In our round-up of the top five stories trending on our socials, we highlight the new product innovations from Shiseido, Scent by SIX, and Renovatio, as well as the new developments in China’s male beauty market.
Global consumers are leaning into everyday influencers versus celebrities and established figures because this is where they believe authentic content can be found – a trend beauty brands must look at carefully, says an expert.
The plethora of influencer-created beauty content online continues to swell worldwide, and brands should monitor it closely as it provides an important feedback loop that can unlock innovation and power business growth, says a specialist.
In our round-up of the top five stories trending on our socials, we highlight L’Oréal’s ambitions for Hainan Island, an Aussie sun care brand for tweens and teens, an Aboriginal-owned personal care firm and more.
The unfathomable rise of TikTok can no longer be ignored by beauty brands, as swathes of users engage with the social media platform daily; appreciated for its openness and sense of community, say experts.
Beauty brands looking to tap into the Chinese market cannot afford to ignore popular social and shopping app RED in order to build their presence and gain trust among Chinese beauty consumers, claims a leading strategy and consulting outfit.
L’Oréal has partnered with TikTok on its pilot commerce feature, enabling consumers in the UK to purchase Garnier and NYX Professional Make-Up products directly via the app – a partnership the beauty major plans to expand over time.
Beauty consumers worldwide are demanding open and honest brand communication on product formulations and ingredients in a digital world strained by unreliable and biased information, says the deputy CEO of L’Oréal.
TikTok has expanded its partnership with Shopify across Europe, giving beauty brands direct access to run and manage social media ad campaigns via the e-commerce platform – a move that will create buzz amongst a highly engaged and diverse mass of beauty...
Video-sharing platform TikTok is a promising space for beauty brands – big and small – to build up meaningful communities and consumer buzz in an increasingly saturated market, say the company's brand partnership managers.
A study analysing Sephora and Ulta Beauty’s Twitter activity and networks has suggested cosmetic brands only have limited control over communications within their networks, opening up important points of discussion for industry, the researchers say.
This week, the company known for its AI and AR solutions for beauty, introduced a skin diagnostic tool, a shade finder, and a virtual try-on option for brands marketing to consumers via WeChat mini programs.
Consumers in coronavirus (COVID-19) lockdown are looking forward to plenty the other side, but beauty therapy tops the ranks – way ahead of eating out, socialising and travel, according to Kantar.
In our round-up of the top five stories trending online, we highlight Malaysia’s vow to take action over ‘recycled’ cosmetics, Lucas Meyers Cosmetic’s active beauty ingredient, G&M’s Indian expansion and more.
In our round-up of the top five stories trending online, we highlight HSA's strategy to battle free-from claims, Shiseido's expansion into the Philippines, Sensient's range of food-grade pigments and more.
We round-up our top 5 trending stories featuring Amorepacifc's beauty supplement brand, a new animal testing device, an anti-palm oil-free boycott and more
With the technological landscape becoming more and more diverse, we caught up with Pranktik Mazumdar, Managing Partner, Happy Marketer to find out how brands can best utilise these channels to market their brands and new launches.
In our second look at the new beauty player on the digital Malaysian marketplace, we profile mySmink’s business and marketing strategy to explore how it plans to harness its introduction and growth.
Compared to more traditional, larger beauty players - with some notable exceptions, including L’Oréal - indie beauty brands have generally been leading at the forefront of the industry when it comes to consumer engagement via digital.
Skin care and make up magnate, Estée Lauder, and luxury product travel retailer, DFS, have launched their #beautyallnight social media marketing drive to appeal to the Millennial demographic.
![Clariant has underscored the importance of localisation strategies and distribution capabilities in China with beauty trends evolving at a rapid pace. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/16/clariant-emphasises-importance-of-localisation-in-the-era-of-viral-trends/17327969-1-eng-GB/Clariant-emphasises-importance-of-localisation-in-the-era-of-viral-trends.jpg)
![Beauty brands need to work with trusted influencers and genuine product users to develop content that will convince TikTok users to checkout their carts. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/beauty-tiktok-content-by-real-users-more-powerful-than-branded-content/17284073-1-eng-GB/Beauty-TikTok-content-by-real-users-more-powerful-than-branded-content.jpg)
![Lemon8 has highlighted differences in skin care concerns and makeup preferences among millennials and Generation Z demographics in Japan. [Getty Image]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/10/03/millennials-vs-gen-z-social-media-insights-reveal-divergent-beauty-concerns-in-japan/16792349-3-eng-GB/Millennials-vs-Gen-Z-Social-media-insights-reveal-divergent-beauty-concerns-in-Japan.jpg)
![L’Oréal claims social commerce acceleration across its SAPMENA is a major opportunity for growth. [Maybelline New York]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/l-oreal-underscores-importance-of-social-commerce-in-sapmena-region/16770170-1-eng-GB/L-Oreal-underscores-importance-of-social-commerce-in-SAPMENA-region.jpg)
![Watsons is focusing digital marketing efforts on WeChat to stay connected and build communities with its consumer base. [Watsons]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/watsons-china-centres-digital-strategy-around-wechat-ecosystem-to-stay-connected-with-shoppers/16424957-1-eng-GB/Watsons-China-centres-digital-strategy-around-WeChat-ecosystem-to-stay-connected-with-shoppers.jpg)
![We round up the top five stories trending on our socials featuring a study on ultramarine blue pigment, Coty’s China ambitions, and more. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/hot-topics-top-5-trending-beauty-and-cosmetics-stories-on-social-media4/16313725-1-eng-GB/Hot-topics-Top-5-trending-beauty-and-cosmetics-stories-on-social-media.jpg)
![The top five stories trending on our socials. [Hugo BOSS]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/hot-topics-top-5-trending-beauty-and-cosmetics-stories-on-social-media2/16115882-1-eng-GB/Hot-topics-Top-5-trending-beauty-and-cosmetics-stories-on-social-media.jpg)
![Our round-up of the most popular stories on our social media channels this year. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/trending2022-cosmeticsdesign-asia-s-10-hottest-stories-on-social-media-this-year/16025369-1-eng-GB/Trending2022-CosmeticsDesign-Asia-s-10-hottest-stories-on-social-media-this-year.jpg)
![A round-up of the top five stories trending online. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/top-5-beauty-and-cosmetics-stories-trending-on-cosmeticsdesign-asia-socials-right-now/15891626-1-eng-GB/Top-5-beauty-and-cosmetics-stories-trending-on-CosmeticsDesign-Asia-socials-right-now.jpg)
![Our in-depth analysis on the brick-and-mortar landscape, insights into how the hair care market is evolving and more. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/hot-topics-top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now20/15643182-1-eng-GB/Hot-topics-Top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now.jpg)
![The top five stories trending on our social channels. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/hot-topics-top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now19/15582350-1-eng-GB/Hot-topics-Top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now.jpg)
![The top five stories trending on our social channels. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/hot-topics-top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now18/15483045-1-eng-GB/Hot-topics-Top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now.jpg)
![Yatsen Holdings moving to help flagship make-up brand Perfect Diary recover from its recent decline. [Yatsen / Perfect Diary]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/05/31/yatsen-hinges-bets-on-douyin-and-offline-retail-to-ease-sales-decline-of-perfect-diary/15451642-3-eng-GB/Yatsen-hinges-bets-on-Douyin-and-offline-retail-to-ease-sales-decline-of-Perfect-Diary.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/05/06/hot-topics-top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now/15390724-1-eng-GB/Hot-topics-Top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now.jpg)
![Our round-up of the top five stories trending on our social channels. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/hot-topics-top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now15/15327942-1-eng-GB/Hot-topics-Top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now.jpg)
![The top five stories trending on our social channels. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/hot-topics-top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now14/13309783-1-eng-GB/Hot-topics-Top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now.jpg)
![We highlight our in-depth feature on the Indian beauty market, Anessa’s new sunscreen serum offering and more. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/hot-topics-top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now13/13232480-1-eng-GB/Hot-topics-Top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now.jpg)
![Our round-up of the top five stories trending on our socials. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/01/11/hot-topics-top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now/13138064-1-eng-GB/Hot-topics-Top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now.jpg)
![Lush is closing all global social media accounts across Instagram, Facebook, TikTok and Snapchat and will instead invest in 'better communication channels elsewhere' [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/lush-to-close-instagram-facebook-tiktok-and-snapchat-global-accounts-for-user-safety/13036150-1-eng-GB/Lush-to-close-Instagram-Facebook-TikTok-and-Snapchat-global-accounts-for-user-safety.jpg)
![The top five stories trending on our social channels. [The Powder Shampoo]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/hot-topics-top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now9/12971191-1-eng-GB/Hot-topics-Top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now.jpg)
![Top five stories trending on our socials. [Scent by SIX]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/hot-topics-top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now8/12858935-1-eng-GB/Hot-topics-Top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now.jpg)
![More than half of consumers now prefer 'everyday' influencers - friends, family and peers - to celebrities and established figures [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/08/19/beauty-influencer-marketing-potential-in-everyday-users-due-to-trust-finds-bazaarvoice/12749564-1-eng-GB/Beauty-influencer-marketing-potential-in-everyday-users-due-to-trust-finds-Bazaarvoice.jpg)
![Content creators are creating more content across a wider variety of channels, and consumer engagement with this content is at an 'all-time high' [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/20/influencer-marketing-in-beauty-continues-to-surge-with-great-emea-promise-says-tribe-dynamics/12660791-1-eng-GB/Influencer-marketing-in-beauty-continues-to-surge-with-great-EMEA-promise-says-Tribe-Dynamics.jpg)
![TikTok offers users a space to be creative and have fun, which holds plenty of opportunity for beauty brands to get involved [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/06/25/tiktok-beauty-surge-due-to-high-user-engagement-creativity-and-joy-say-marketing-experts-the-pull-agency/12595596-1-eng-GB/TikTok-beauty-surge-due-to-high-user-engagement-creativity-and-joy-say-marketing-experts-The-Pull-Agency.jpg)
![Beauty brands looking to tap into the Chinese market cannot afford to ignore popular social and shopping app RED. [RED]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/06/23/why-red-is-crucial-for-international-brands-as-c-beauty-competition-heats-up/12576842-1-eng-GB/Why-RED-is-crucial-for-international-brands-as-C-beauty-competition-heats-up.jpg)
![L'Oréal's Garnier and NYX Professional Make-Up products were now available for purchase in the UK directly via the TikTok app [Image: L'Oréal UK & Ireland]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/06/17/l-oreal-uk-ireland-partners-with-tiktok-on-pilot-commerce-feature-with-garnier-and-nyx-professional-make-up/12574082-1-eng-GB/L-Oreal-UK-Ireland-partners-with-TikTok-on-pilot-commerce-feature-with-Garnier-and-NYX-Professional-Make-Up.jpg)
![Recent product news from Essentials, Justhuman, Camino Rose, matsukiyo and more. [Camino Rose]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/09/06/product-profiles-latest-news-on-the-hottest-beauty-products-in-apac/17722207-1-eng-GB/Product-profiles-Latest-news-on-the-hottest-beauty-products-in-APAC.png)
![Justhuman has launched its first skin care product. [Justhuman]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/justhuman-expands-neurocosmetic-portfolio-with-first-skin-care-launch/17662516-1-eng-GB/Justhuman-expands-neurocosmetic-portfolio-with-first-skin-care-launch.jpg)
![Able C&C is strengthening its international presence by expanding its footprint in the Middle East. [Missha]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/able-c-c-furthers-global-acceleration-with-middle-east-expansion/17704777-1-eng-GB/Able-C-C-furthers-global-acceleration-with-Middle-East-expansion.jpg)
![Our round-up of the beauty brands in Asia Pacific, featuring news and updates from Kosé, Clinique, Coty and more. [Kose]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/kose-clinique-coty-and-more-in-our-brand-update/17705038-1-eng-GB/Kose-Clinique-Coty-and-more-in-our-brand-update.jpg)
![Hera is accelerating its expansion in Thailand through online and offline channels. [Hera]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/09/03/hera-outlines-thailand-expansion-plans-with-sephora-eveandboy-shopee-tiktok/17687410-1-eng-GB/Hera-outlines-Thailand-expansion-plans-with-Sephora-EVEANDBOY-Shopee-TikTok.jpg)
