In our round-up of the top five stories trending online, we highlight HSA's strategy to battle free-from claims, Shiseido's expansion into the Philippines, Sensient's range of food-grade pigments and more.
With the technological landscape becoming more and more diverse, we caught up with Pranktik Mazumdar, Managing Partner, Happy Marketer to find out how brands can best utilise these channels to market their brands and new launches.
Compared to more traditional, larger beauty players - with some notable exceptions, including L’Oréal - indie beauty brands have generally been leading at the forefront of the industry when it comes to consumer engagement via digital.
In the second part our interview with Belinda Carli, Director of Institute of Personal Care Science, Australia, we explore how brands can best maximise their impact online using relevant social media channels and trends to gain a following.
As both startups and established conglomerates have the opportunity to utilise social media to generate healthy brand loyalty and returns on investment (ROI), we spoke to Belinda Carli, Director of Institute of Personal Care Science, Australia, on the...
The Instagram beauty phenomenon called multi-masking – in which someone applies multiple skin masks at the same time to address different skin needs – is helping to drive growth in the prestige skin care market in the UK with face mask sales up 22.8%.
A recent social media campaign for a store launch in Australia has thrust international beauty brand Sephora into the spotlight after a typo was failed to be spotted, changing the context of the message.
Though globally the rise of celebrity brand ambassadors is proving a key trend for beauty brands, China’s recently implemented ‘Revised Consumer Rights Protection Law’ means that in the key emerging region, celebrities are now liable for the claims made...