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WGSN reveals beauty trends for 2024 and beyond

WGSN reveals beauty trends for 2024 and beyond

By Kirsty Doolan

Trend forecaster WGSN has released its predictions for the cosmetics industry for next year. Scroll through to discover the trends and see the AI-generated images it has used to illustrate them.

Mapping the customer journey part 1: Smartphones and touchpoints

Exclusive interview

Mapping the customer journey part 1: Smartphones and touchpoints

By Natasha Spencer

With the technological landscape becoming more and more diverse, we caught up with Pranktik Mazumdar, Managing Partner, Happy Marketer to find out how brands can best utilise these channels to market their brands and new launches.

mySmink Malaysia

Exclusive interview

mySmink part II: Mastering marketing for global shoppers

By Natasha Spencer

In our second look at the new beauty player on the digital Malaysian marketplace, we profile mySmink’s business and marketing strategy to explore how it plans to harness its introduction and growth.

Lip care in China

How China plans to remain the lip care hub part 2

By Natasha Spencer

Due to the popularity of the lip cosmetics in China, we asked Laurie Du, Senior Beauty Analyst, Asia Pacific at Mintel, how the industry intends to retain its position at the top.

Getting beauty brand innovation just right

Special Focus: Brand Innovation

Getting beauty brand innovation just right

By Simon Pitman

We look at the biggest factors impacting new product development by considering the latest demographic trends, spotlighting what consumers really want and tapping into digital technology.