French beauty giant L’Oréal claims social commerce acceleration across South Asia Pacific, Middle East and North Africa region (SAPMENA) is a major opportunity for growth, with the firm livestreaming for up to 21 hours a day across several key brands.
Missed our social media updates? Check out the highlights in our round-up of the most popular stories on our social media channels this year, featuring exciting new product developments, biggest beauty trends, and more.
In our round-up of the top five stories trending on our social channels, we highlight Innerbottle’s innovative circular platform, the latest episode of Indie Pioneers, and how beauty brands can utilise NFTs.
Cosmetics major Lush will close all global social media accounts across Instagram, Facebook, TikTok and Snapchat this month, stating they will remain closed until the platforms provide a safer environment for users.
In our round-up of the top five stories trending on our social channels, we highlight a waterless innovation from beauty start-up The Powder Shampoo, Amorepacific’s acquisition of a cult beauty brand and more.
In our round-up of the top five stories trending on our socials, we highlight the new product innovations from Shiseido, Scent by SIX, and Renovatio, as well as the new developments in China’s male beauty market.
Global consumers are leaning into everyday influencers versus celebrities and established figures because this is where they believe authentic content can be found – a trend beauty brands must look at carefully, says an expert.
The plethora of influencer-created beauty content online continues to swell worldwide, and brands should monitor it closely as it provides an important feedback loop that can unlock innovation and power business growth, says a specialist.
In our round-up of the top five stories trending on our socials, we highlight L’Oréal’s ambitions for Hainan Island, an Aussie sun care brand for tweens and teens, an Aboriginal-owned personal care firm and more.
The unfathomable rise of TikTok can no longer be ignored by beauty brands, as swathes of users engage with the social media platform daily; appreciated for its openness and sense of community, say experts.
Beauty brands looking to tap into the Chinese market cannot afford to ignore popular social and shopping app RED in order to build their presence and gain trust among Chinese beauty consumers, claims a leading strategy and consulting outfit.
L’Oréal has partnered with TikTok on its pilot commerce feature, enabling consumers in the UK to purchase Garnier and NYX Professional Make-Up products directly via the app – a partnership the beauty major plans to expand over time.
Beauty consumers worldwide are demanding open and honest brand communication on product formulations and ingredients in a digital world strained by unreliable and biased information, says the deputy CEO of L’Oréal.
TikTok has expanded its partnership with Shopify across Europe, giving beauty brands direct access to run and manage social media ad campaigns via the e-commerce platform – a move that will create buzz amongst a highly engaged and diverse mass of beauty...
Video-sharing platform TikTok is a promising space for beauty brands – big and small – to build up meaningful communities and consumer buzz in an increasingly saturated market, say the company's brand partnership managers.
A study analysing Sephora and Ulta Beauty’s Twitter activity and networks has suggested cosmetic brands only have limited control over communications within their networks, opening up important points of discussion for industry, the researchers say.
This week, the company known for its AI and AR solutions for beauty, introduced a skin diagnostic tool, a shade finder, and a virtual try-on option for brands marketing to consumers via WeChat mini programs.
In our round-up of the top five stories trending online, we highlight Malaysia’s vow to take action over ‘recycled’ cosmetics, Lucas Meyers Cosmetic’s active beauty ingredient, G&M’s Indian expansion and more.
In our round-up of the top five stories trending online, we highlight HSA's strategy to battle free-from claims, Shiseido's expansion into the Philippines, Sensient's range of food-grade pigments and more.
With the technological landscape becoming more and more diverse, we caught up with Pranktik Mazumdar, Managing Partner, Happy Marketer to find out how brands can best utilise these channels to market their brands and new launches.
Compared to more traditional, larger beauty players - with some notable exceptions, including L’Oréal - indie beauty brands have generally been leading at the forefront of the industry when it comes to consumer engagement via digital.
In the second part our interview with Belinda Carli, Director of Institute of Personal Care Science, Australia, we explore how brands can best maximise their impact online using relevant social media channels and trends to gain a following.
As both startups and established conglomerates have the opportunity to utilise social media to generate healthy brand loyalty and returns on investment (ROI), we spoke to Belinda Carli, Director of Institute of Personal Care Science, Australia, on the...