Brand Innovation

Beauty and transparency: why is honesty now so essential for brands?

Beauty and transparency: why is honesty now so essential for brands?

By Lucy Whitehouse

We caught up with Kezzler, a company that offers technology to digitize individual products in the supply chain to give them a unique, secure and traceable identity, on the rising demand for transparency in the beauty industry. This Editor’s Spotlight...

© Getty Images / (taurus1505)

Marine Bio prepares to launch astaxanthin-rich sea grass mask

By Deanna Utroske

The company, with tech and product development roots in South Korea, and offices in Washington DC, just started a crowdfunding campaign for its Marine Bio Mask Packs, formulated with red algae and spirulina, and using a next-generation mask material that...

© Getty Images / (Wavebreakmedia)

Editor’s Spotlight

What is indie beauty anyway?

By Deanna Utroske

Recently, brands featured on the Indie Beauty Profile column have been asked to define or explain their thinking on what makes a cosmetics, personal care, or fragrance brand independent. Here, Cosmetics Design has complied a selection of the replies in...

Water reduction in beauty: a major future craze?

Water reduction in beauty: a major future craze?

By Lucy Whitehouse

From a German personal care brand explicitly called Stop The Water While Using Me! to L’Oréal’s recent partnership to rinse out shampoo with five times less water, water reduction in beauty is a trend causing a serious splash. We explore its potential...

Essential brand innovation update: November

Essential brand innovation update: November

By Lucy Whitehouse

From L'Oréal's new recruitment chatbot to a new app in France that aims to tackle ingredient safety and transparency, we take a look at the latest innovations that have hit the market in November.

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