Skin care

Asian expansion eyed by US maker of reusable gel masks

PCHI 2019

Asian expansion eyed by US maker of reusable gel masks

By Amanda Lim

US-based cosmetics firm Alps Beauty is searching for partners to bring a reusable and customisable gel mask to Asia, and reported a high level of interest at last week’s PCHi show in Guangzhou

How the CBD trend is unfolding in Europe

How the CBD trend is unfolding in Europe

By Simon Pitman

Cannabidiol (CBD) skin care has already taken the US market by storm, and it is starting to make a splash in European markets too, underlined by a recent spike in new product launches containing the ingredient.

Last few weeks to enter the 2019 Beauty Industry Awards!

Beauty Industry Awards 2019

Last few weeks to enter the 2019 Beauty Industry Awards!

By Simon Pitman

The clock is ticking on the closing date for entries to the 2019 Beauty Industry Awards. With last entries excepted no later than February 8th that leaves just three weeks to enter.

Marine Bio prepares to launch astaxanthin-rich sea grass mask

Marine Bio prepares to launch astaxanthin-rich sea grass mask

By Deanna Utroske

The company, with tech and product development roots in South Korea, and offices in Washington DC, just started a crowdfunding campaign for its Marine Bio Mask Packs, formulated with red algae and spirulina, and using a next-generation mask material that...

New product launch strategies embrace offline promotion

New product launch strategies embrace offline promotion

By Natasha Spencer

The online to offline (O2O) retail environment has led many businesses to create effective campaigns through digital platforms to entice consumers through the doors of their physical companies, but what is it about offline marketing techniques that are...