The novel coronavirus (COVID-19) pandemic has marked the end of in-store cosmetic testers, but one firm doubted the abilities of augmented reality (AR), virtual reality (VR) and similar technology to completely replace them.
Steve Dodd, senior vice president of retail solutions at Meiyume told CosmeticsDesign-Asia in July that despite the impact of the health crisis on the brick-and-mortar retail sector, the beauty industry still needed a physical presence.
“You have to remember that beauty is still very much a touch-and-try business… People react differently based on their skin type and tone, they want to feel the texture of the product, how it feels on their skin. It takes a while to get the look right, it requires experimentation. You can’t do that online, even with the best virtual try-on software,” he told CosmeticsDesign-Asia.
Dodd highlighted that unlike fashion, beauty brands could not rely on pushing logos in the face of consumers.