5 – ‘Giving plastics new life’: Singaporean skin care brand pilots initiative to recycle plastic bottles into oil
In May, Singapore-based skin care brand Re:erth launched a new sustainability initiative to recycle used plastic cosmetic packaging into oil, and help consumers overcome hurdles to traditional recycling.
The lack of transparency and limitations of conventional recycling pushed the skin care company to seek a solution that would simplify the recycle process for itself and the consumer.
Founder and CEO Shinji Yamasaki believed the biggest obstacle to recycling is on the consumers’ side.
He noted that in order to recycle properly, they would need to clean out their plastics and separate it according to the type of plastic – information a majority of people would not have access to.
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