5 – ‘Giving plastics new life’: Singaporean skin care brand pilots initiative to recycle plastic bottles into oil
In May, Singapore-based skin care brand Re:erth launched a new sustainability initiative to recycle used plastic cosmetic packaging into oil, and help consumers overcome hurdles to traditional recycling.
The lack of transparency and limitations of conventional recycling pushed the skin care company to seek a solution that would simplify the recycle process for itself and the consumer.
Founder and CEO Shinji Yamasaki believed the biggest obstacle to recycling is on the consumers’ side.
He noted that in order to recycle properly, they would need to clean out their plastics and separate it according to the type of plastic – information a majority of people would not have access to.
![Meiyume has identified aluminium as a key material for sustainability [Meiyume]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/meiyume-identifies-aluminium-as-key-material-for-sustainable-packaging-solutions/11992958-1-eng-GB/Meiyume-identifies-aluminium-as-key-material-for-sustainable-packaging-solutions.jpg)
![The Kind Sunscreen is exploring new opportunities for its waterless ocean-safe mineral sunscreen. [The Kind Sunscreen]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/the-kind-sunscreen-tapping-on-regional-sustainable-beauty-concerns-with-waterless-ocean-safe-sunscreen/11941611-1-eng-GB/The-Kind-Sunscreen-tapping-on-regional-sustainable-beauty-concerns-with-waterless-ocean-safe-sunscreen.jpg)
![Shiseido Company has announced a refill service for its flagship serum and a new planet-friendly lip palette. [Shiseido Company]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2020/11/04/shiseido-sustainability-actions-firm-unveils-two-new-beauty-initiatives-with-the-launch-of-sbas/11897166-3-eng-GB/Shiseido-sustainability-actions-Firm-unveils-two-new-beauty-initiatives-with-the-launch-of-SBAS.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/09/11/beauty-broadcast-australian-olive-oil-producers-urged-to-upcycle-pomace-for-cosmetics-as-health-wellness-interests-surge/17730919-1-eng-GB/Beauty-Broadcast-Australian-olive-oil-producers-urged-to-upcycle-pomace-for-cosmetics-as-health-wellness-interests-surge.jpg)
![Beauty consumers are most likely to prioritise devices and treatments as solution over supplements. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/beauty-supplements-consumers-likely-to-explore-devices-treatments-before-supplements/17712040-1-eng-GB/Beauty-supplements-Consumers-likely-to-explore-devices-treatments-before-supplements.jpg)
![Shopee Korea targets 300% in Thailand next year as South Korean brands such as COSRX, Fwee, Torriden, and VT Cosmetics surge in demand. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shopee-korea-aims-for-300-growth-in-thailand-on-the-back-of-k-beauty-boom/17716660-1-eng-GB/Shopee-Korea-aims-for-300-growth-in-Thailand-on-the-back-of-K-beauty-boom.jpg)
![oshinoya Holdings ventures into the beauty sector with the launch of Speedia, a skin care line featuring ostrich oil. [Speedia]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/ostrich-skin-care-yoshinoya-makes-beauty-entry-to-tap-into-cosmetic-potential-of-ostrich-oil/17698087-1-eng-GB/Ostrich-skin-care-Yoshinoya-makes-beauty-entry-to-tap-into-cosmetic-potential-of-ostrich-oil.png)
![An aesthetic physician hopes to see the potential of personalised skin care realised in the medical aesthetic space. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/09/10/aesthetic-physician-highlights-potential-of-personalised-skin-care-for-effective-patient-care/17698141-1-eng-GB/Aesthetic-physician-highlights-potential-of-personalised-skin-care-for-effective-patient-care.jpg)
![LGH&H has made a strategic investment of KRW5bn (USD3.73m) in a venture capital fund that fosters K-beauty startups. [LG H&H]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/lg-h-h-commits-3.7m-in-funding-to-seek-long-term-partnerships-with-k-beauty-start-ups/17712094-1-eng-GB/LG-H-H-commits-3.7m-in-funding-to-seek-long-term-partnerships-with-K-beauty-start-ups.jpg)
