9 – Smart packaging: NFC tech transforms beauty products into interactive touchpoints
Japanese company Toppan Printing developed an NFC-enabled label and platform to enable beauty bands to communicate with their consumers through the product itself, it told CosmeticsDesign-Asia in September.
Toppan’s Secure ID Platform provides brands with a cloud-based turnkey solution to give physical products a digital identity and connect it to the Internet.
The company initially developed this technology to protect companies and consumers against adulterated products and product tampering.
The platform works in conjunction with an NFC tag contains a high-security chip that can detect if a product has been opened.
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