9 – Immunity boosters: Need to reinforce skin defences driving demand for superfoods, adaptogens in beauty
The impact of the COVID-19 pandemic and the obsession with health and protection would drive the demand for beauty product that can protect and strengthen the skin’s defences.
This was the view of beauty marketing intelligence firm Beautystreams, whose EVP of business development Jayanne Jin said consumers would seek products that can enhance their immune system from a holistic approach.
Jin elaborated: “They will seek products that will enhance their immune system via a holistic approach. Food and traditional Chinese ingredients like ginseng as well as good old vitamin C enriched formulations promote better immunity system will transition into beauty products.”
The spotlight on the health crisis had also pulled focus towards science in beauty industry and consumers were now looking towards science and expert opinions as trustworthy sources.