2 – COVID-19 and conscious beauty: Emerging trend will get a boost in the aftermath of pandemic
By Amanda Lim
- Last updated on
The market was set to see a boom in conscious beauty, with one firm believing that the COVID-19 pandemic would have a clear and lasting impact on the emerging trend.
Speaking to CosmeticsDesign-Asia in April, DSM said it has identified conscious beauty as one of the major trends in the market.
Fabrice Guillemard, lead marketing manager, personal care & aroma ingredients, APAC, defined it as consumers making smart choices in their beauty and personal care products.
“In today’s digital and information-savvy world where so many misleading, contradictory or not scientifically proven information is available, it becomes a challenge to know what and who you can trust and where to find the real truth.”