7 – K-beauty’s post-COVID-19 future: Clean, hygienic, immunity and health beauty trends set to soar
In June, we reported that beauty brands that were looking into South Korea’s post-pandemic personal care market could tap into upcoming trends triggered by the COVID-19 crisis.
South Korea saw the disease explode in the country in February, making it the worst-hit country outside of China then.
While the situation quickly stabilised, Christine Kim, CEO of K-GMP believes the effects of the outbreak had a lasting impact on the country’s beauty market.
During a webinar hosted by Chemlinked, Kim said one of the biggest changes among consumers was the perception of safety.
Top 10 beauty trend stories 1 – Post-pandemic future: Beauty industry will see more emphasis on digital, collaboration and sustainability after COVID-19 2 – COVID-19 and conscious beauty: Emerging trend will get a boost in the aftermath of pandemic 3 – COVID-19 spurs demand for ‘healthy’ beauty products in China 4 – Decoding COVID-19 impact: Colour cosmetics to slow, personal hygiene and skin care to soar? 5 – Hair care will see quickest recovery from COVID-19 outbreak in China– Kantar Worldpanel 6 – Propelling growth: China’s top five cosmetics trends revealed in latest report from e-commerce giant JD 7 – K-beauty’s post-COVID-19 future: Clean, hygienic, immunity and health beauty trends set to soar 8 – Disruption needed: Prestige beauty sector will need to ‘redefine’ itself post-COVID-19 9 – Immunity boosters: Need to reinforce skin defences driving demand for superfoods, adaptogens in beauty 10 – Fragrance with benefits: Focus on inner well-being during COVID-19 accelerating scent trend