7 – K-beauty’s post-COVID-19 future: Clean, hygienic, immunity and health beauty trends set to soar
In June, we reported that beauty brands that were looking into South Korea’s post-pandemic personal care market could tap into upcoming trends triggered by the COVID-19 crisis.
South Korea saw the disease explode in the country in February, making it the worst-hit country outside of China then.
While the situation quickly stabilised, Christine Kim, CEO of K-GMP believes the effects of the outbreak had a lasting impact on the country’s beauty market.
During a webinar hosted by Chemlinked, Kim said one of the biggest changes among consumers was the perception of safety.
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