10 – Fragrance with benefits: Focus on inner well-being during COVID-19 accelerating scent trend
The founder of a Singapore-based fragrance firm told us in May that the functional fragrance trend was set to boom as more consumers prioritised their inner well-being in the face of the COVID-19 pandemic.
Jason Lee is a former Givaudan executive that founded the fragrance label SIX that offers a range of genderless fine fragrances and home fragrances.
Since Singapore entered its ‘circuit breaker’ period on April 7, Lee observed change in his sales patterns.
Before COVID-19, the demand for his perfumes and home fragrances would be relatively balanced.
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