6 – Propelling growth: China’s top five cosmetics trends revealed in latest report from e-commerce giant JD
In March, Chinese E-commerce giant, JD.com along with its big data research institute, revealed the five major trends driving the domestic cosmetics markets in its latest report.
It came as the market in China grew at around 11%, far outstripping the global increase of 4%.
The firm’s beauty report outlined several trends, including the fast-growing popularity of facial essences, the domination of K-beauty brands and the growing us of cosmeceuticals among consumers.
Additionally, it also highlighted that online channels were growing faster than offline channels and consumers in Shanghai spent the most on cosmetics.
Top 10 beauty trend stories 1 – Post-pandemic future: Beauty industry will see more emphasis on digital, collaboration and sustainability after COVID-19 2 – COVID-19 and conscious beauty: Emerging trend will get a boost in the aftermath of pandemic 3 – COVID-19 spurs demand for ‘healthy’ beauty products in China 4 – Decoding COVID-19 impact: Colour cosmetics to slow, personal hygiene and skin care to soar? 5 – Hair care will see quickest recovery from COVID-19 outbreak in China– Kantar Worldpanel 6 – Propelling growth: China’s top five cosmetics trends revealed in latest report from e-commerce giant JD 7 – K-beauty’s post-COVID-19 future: Clean, hygienic, immunity and health beauty trends set to soar 8 – Disruption needed: Prestige beauty sector will need to ‘redefine’ itself post-COVID-19 9 – Immunity boosters: Need to reinforce skin defences driving demand for superfoods, adaptogens in beauty 10 – Fragrance with benefits: Focus on inner well-being during COVID-19 accelerating scent trend