6 – Propelling growth: China’s top five cosmetics trends revealed in latest report from e-commerce giant JD
In March, Chinese E-commerce giant, JD.com along with its big data research institute, revealed the five major trends driving the domestic cosmetics markets in its latest report.
It came as the market in China grew at around 11%, far outstripping the global increase of 4%.
The firm’s beauty report outlined several trends, including the fast-growing popularity of facial essences, the domination of K-beauty brands and the growing us of cosmeceuticals among consumers.
Additionally, it also highlighted that online channels were growing faster than offline channels and consumers in Shanghai spent the most on cosmetics.
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