1 – Post-pandemic future: Beauty industry will see more emphasis on digital, collaboration and sustainability after COVID-19
In April, CosmeticsDesign-Asia reported that the novel coronavirus outbreak would have lasting impact on the beauty industry when it comes to digital strategies, cross-collaborations and sustainability.
The outbreak of COVID-19 in January severely affected every aspect of the global economic structure. Experts predicted that the pandemic may throughout the year or longer.
Players in the beauty and personal care industry were facing pressure to adapt rapidly in the wake of the pandemic.
These changes brought about by COVID-19 were expected to have a long-term impact on the beauty industry.
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![Moira Beauty is looking to extend its presence in Asia to meet the makeup demands of Asia’s Gen Z beauty consumers. [Moira Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/12/06/fun-and-experiential-asia-s-gen-z-represents-major-makeup-growth-opportunity-moira-beauty/16992243-1-eng-GB/Fun-and-experiential-Asia-s-Gen-Z-represents-major-makeup-growth-opportunity-Moira-Beauty.png)
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