Brand innovation

Ageing: How consumer voice is disrupting the beauty industry

Ageing: How consumer voice is disrupting the beauty industry

By Natasha Spencer

As Daphne Kasriel-Alexander, Consumer Trends Consultant at Euromonitor International revealed the changing voice of ageing consumers, we consider how this may have a rising influence over the marketing campaigns and product messages that anti-ageing products...

Frutarom acquires Vietnam’s Western Flavors

Frutarom acquires Vietnam’s Western Flavors

By Natasha Spencer

Natural speciality fine ingredients business, Frutarom, has agreed to acquire Vietnamese Western Flavors and plans to build a new flavours plant in Ho Chi Minh City, Vietnam to help expand the business throughout the country and the wider APAC region.

Supplier efficacy data drives anti-pollution claims

Supplier efficacy data drives anti-pollution claims

By Natasha Spencer

With anti-pollution brands focusing on new stories to generate brand and product interest, we asked Belinda Carli, Director, Institute of Personal Care Science, how pollutant-protection research and claims are changing.

Voice technology and brand strategies

Voice technology part II: Why it is fuelling brand strategies

By Natasha Spencer

As the Speak Easy report by Mindshare and J. Walter Thompson Innovation Group identifies voice technology as being more powerful than typing messages when it comes to developing customer relationships, we look at the report’s four main takeaways.

Voice technology build emotional connection

Voice technology part I: Building emotional connections with customers

By Natasha Spencer

The Speak Easy study, managed by media and marketing firm, Mindshare, and creative think tank, J. Walter Thompson Innovation Group, have released its report outlining how brands should incorporate voice activation and tech into their propositions to build...

China's ecommerce is creating a buzz

China’s e-commerce boom part IV: Creating a buzz overseas

By Natasha Spencer

Mintel revealed in a recent blog how "online shopping for imported products lacks the excitement of shopping when travelling overseas", so we asked Matthew Crabbe, Director of Research, Asia-Pacific at Mintel, how companies can get Chinese consumers...

So what really is the best eye cream on the market?

So what really is the best eye cream on the market?

By Simon Pitman

The category for skin care that targets the delicate eye area has exploded in recent years with a dizzying array of choice that leaves many consumers bemused. So which one rates best?

China online retail market

China’s e-commerce boom part I: Reaching new highs

By Natasha Spencer

Global market intelligence company, Mintel, reveals how China’s online retail market space is expected to grow to 1.3 tn Chinese yuan (€133.7 bn) by 2021 at a compound annual growth rate (CAGR) of 15%.

ArtDeco launches BeYu range in India

ArtDeco targets Indian market with BeYu range

By Natasha Spencer

German cosmetics company, ArtDeco Group, eyes up India for a second time as its prepares to relaunch its BeYu range in the marketplace amid strong projected growth.

Nikkol and Amyris complete joint venture Aprinnova

Nikkol and Amyris complete joint venture Aprinnova

By Natasha Spencer

Japanese cosmetics speciality chemical provider, Nikkol, finalises the formation of its joint venture with industrial US bioscience providers, Amyris, commercially labelled as Aprinnova.

Latest e-commerce trends influencing China

Latest e-commerce trends influencing China

By Natasha Spencer

At eTail Asia 2017, Ann Wang, General Manager of Performance Advertising Solution, Online Media Group, Tencent, revealed how Chinese brands can succeed amid the country’s online market environment and evolving consumer behaviours.

Colour cosmetics in Korea

Colour cosmetics part 2: Understanding local preferences in Korea

By Natasha Spencer

With celebrity endorsements and cross-industry partnerships gaining traction in Korea, Jane Jang, Senior Beauty Analyst at Mintel emphasises that brands need to appreciate local trends and consumer needs to create a formidable presence.

Thai-based Shouvy launches skin whitening range

Thai-based Shouvy launches skin whitening range

By Natasha Spencer

Hailed as Thailand’s latest brand to “whiten, lighten, and brighten the skin”, Shouvy leverages the popularity of APAC’s skin whitening trend with Thailand’s prosperous cosmetics market.

Colour cosmetics in Korea

Colour cosmetics part 1: Is the Korean tide changing?

By Natasha Spencer

Korean beauty trends have led to a new wave of trend adoptees and so we caught up with Jane Jang, Senior Beauty Analyst at Mintel to understand more about how the dominant sector is spreading across APAC.

Anti-fatigue in India

Anti-fatigue part 2: Energy boosting Indian beauty

By Natasha Spencer

We continue our conversation with Sharon Kwek, Senior Innovation and Insights Analyst, Beauty and Personal Care at Mintel on this growing niche segment and what we can expect from it in 2017.

Lip care in China

How China plans to remain the lip care hub part 2

By Natasha Spencer

Due to the popularity of the lip cosmetics in China, we asked Laurie Du, Senior Beauty Analyst, Asia Pacific at Mintel, how the industry intends to retain its position at the top.

Lip care in China

China remains lip care hub part 1

By Natasha Spencer

As lip colour remains the fastest growing colour cosmetics subcategory in China, we spoke to Laurie Du, Senior Beauty Analyst, Asia Pacific at Mintel, to find out why it’s generating rising sales and how other trends are helping its success.