Brand Innovation

Infusers, a whole new category of beauty product from BioMod Concepts

Infusers — a whole new category of beauty product

By Deanna Utroske

A unique, reusable delivery system that promises to optimize cosmetic science and applicator design for results far beyond what creams or wet masks can provide, infusers are the creation of BioMod Concepts. To find out more, Cosmetics Design interviewed...

Japan is behind on marketing, says Shiseido head

Japan is behind on marketing, says Shiseido head

By Lucy Whitehouse

Shiseido CEO Masahiko Uotani has said Japanese brands tend to miss the importance of creating a strong and enduring brand identity, and criticised them for considering it as merely a part of a company’s sales division.

L'Oreal leads the way for beauty marketing on Snapchat

L'Oreal leads the way for beauty marketing on Snapchat

By Lucy Whitehouse

L’Oreal has launched a 'lens’ on Snapchat, a social media platform increasingly favoured by millennials, in an industry-leading move that again confirms the company’s digital clout.

Indian brand launches campaign against skin whitening

Indian brand launches campaign against skin whitening

By Lucy Whitehouse

Banjara’s, a herbal skin care brand in India, has launched a marketing campaign that makes a point of rejecting the traditional focus on skin lightening, a trend which dominates across Asia.

Shiseido's global innovation plan

Shiseido's global innovation plan

By Lucy Whitehouse

Shiseido, Japan-headquartered beauty giant, has announced that its strategy for innovation going forward will be structured around a ‘hub-and-spoke’ system, as it turns towards fully global R&D.

L'Oreal backs global tech and innovation competition

L'Oreal backs global tech and innovation competition

By Lucy Whitehouse

L’Oréal has announced it's taking part in an international competition to dig out ‘world-changing’ new technologies, looking to promote innovation within beauty and to profit from startup models.

Max Factor ventures into augmented reality

Max Factor ventures into augmented reality

By Simon Pitman

P&G-owned Max Factor has teamed up with UK-based visual browser expert Blippar to make the beauty player's almost 500-strong product portfolio fully digitally interactive.

SheaMoisture disrupts traditional merchandising segmentation

SheaMoisture disrupts traditional merchandising segmentation

By Deanna Utroske

This month the skin care and hair care brand launched the #BreakTheWalls campaign as a “call to action” and a “national awareness platform” to move the industry toward a genuinely diverse and inclusive consumer experience.

Japan's Muji to expand beauty offering in China

Japan's Muji to expand beauty offering in China

By Lucy Whitehouse

Clothing, household goods and cosmetics retailer Muji has China to thank for its record profit in the last financial year of $192 million (US), according to Satoru Matsuzaki, president of the brand’s operator.

Air cushion compact cosmetics going from strength to strength

Air cushion compact cosmetics going from strength to strength

By Lucy Whitehouse

Along with BB and CC creams, compact cushion foundation packaging is one of the key beauty innovations which launched Korean cosmetics so firmly into the global arena in recent years. Here, we take a look at the ongoing momentum behind the trend, and...

Kosé banking on flagship Sekkisei brand to drive growth

Kosé banking on flagship Sekkisei brand to drive growth

By Lucy Whitehouse

Japanese beauty player Kosé has stated it will push its flagship Sekkisei brand on domestic and international markets in the coming few years, in order to cater to growing consumer demand and achieve further international expansion.

Global beauty app set to launch in Asia

Global beauty app set to launch in Asia

By Lucy Whitehouse

Vaniday, an international beauty app, has turned its sights to global expansion with its recently announced launch in Asia, where its efforts have begun in Singapore.

Australian beauty brands investing in bricks and mortar stores

Australian beauty brands investing in bricks and mortar stores

By Lucy Whitehouse

Further evidence that the beauty retail tide is turning back towards bricks and mortar stores after its recent focus on an online presence, comes as more beauty brands in Australia are now investing in their high street presence.

Could music affect your skin care experience? Shiseido thinks so…

Could music affect your skin care experience? Shiseido thinks so…

By Andrew MCDOUGALL

Shiseido has sought to make skin care techniques and treatments ‘even more enjoyable and beautiful’ by developing Omotenashi Sound, aesthetic music software that enhances the power of touching the skin, in what the firm calls ‘acoustic beauty care.’

Key to export success for cosmetics is good distribution partners

Q&A Exclusive

Key to export success for cosmetics is good distribution partners

By Andrew MCDOUGALL

For many brands, large or small, launching internationally can be a daunting challenge. We spoke with Bulldog Skincare founder Simon Duffy, about how international expansion has presents great opportunities, how to deal with regulatory challenges, and...

Rooting for change: the latest innovations in treating hair loss

'Hair loss developments in 2015'

Rooting for change: the latest innovations in treating hair loss

By Lucy Whitehouse

Estimated to be as large as approximately 200 billion yen in Japan alone, the hair loss segment holds huge global sales potential for any brand which can get to the root of the problem: here, Cosmetics Design rounds up all the latest advances in hair...