Market Trends

 What do K-beauty brands look like in 2018?

Exclusive Interview

What do K-beauty brands look like in 2018?

By Natasha Spencer

K-beauty has achieved world-renowned industry status and is synonymous with innovative, creative and exciting beauty. We talk to Ju Rhyu of Inside the Raum to get the lowdown on the latest Korean beauty updates.

What does ‘being green’ really entail?

Exclusive interview

What does ‘being green’ really entail?

By Natasha Spencer

Sustainable sourcing, certification standards and ISO 16128 are key considerations for environmentally-conscious brands.

Using culture as a marketing method

Using culture as a marketing method

By Natasha Spencer

Storytelling is having a dramatic impact on how indie brands are crafting, communicating and connecting communities both online and offline. In this special focus on how Asia-Pacific brands of today are marketing themselves, we look at how culture is...

New trend alert: Shaping brows in China

New trend alert: Shaping brows in China

By Natasha Spencer

Global market intelligence provider, Mintel, explains how and why Chinese beauty shoppers are turning their attention to eyebrow make up.

Cica cream: The latest craze from South Korea

Exclusive interview

Cica cream: The latest craze from South Korea

By Natasha Spencer

Sensitive skin care concerns are on the rise, so we caught up with Laurie Du, Senior Beauty & Personal Care Analyst, China, at Mintel to find out how cica creams are providing a sensitive solution.

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