The technology has been used to extract cell nutrients from five nutrient-rich fruits and vegetables – kiwi, carrot, strawberry, mango and pumpkin – selected because of their skin nurturing and anti-aging properties.
Exclusive extraction technology
Arbonne says that it is the exclusive provider of this technology which basically allows the extraction process to be carried out in such a way that allows the botanical phytonutrients to remain encapsulated, thus ensuring optimum freshness.
The FC5 hydrating skin care range includes eight products, with combinations that target dry to normal skin, oily to combination skin and two specific products – hydrating under eye cream and an exfoliation - for any skin type.
A cleanser/toner, oil-absorbing day moisturizer with SPF 15 and mattifying powder are targeted at oily skin, while a hydrating cleanser, day lotion with SPF 15 and a night cream have been developed for the dry to normal skin types.
Arbonne says that the range will be launched in North America, Australia, and the UK as well as being made available for online purchase from the company’s own internet shopping site.
Tapping into naturals trend
The launch of the new range taps into the major trend for natural botanical ingredients. Indeed, the swing towards botanical-based active ingredients is helping to make a pronounced impact on the overall market for personal care ingredients.
According to information from Kline Group growth of botanical actives stands at 8.0 percent, ahead of 5.4 percent average growth for other specialty actives, such as marine ingredients, proteins and peptides, and enzymes.