Japanese personal care major Kao Corporation has blended carbonated water into a shampoo formula for curly hair to improve the penetration and effectiveness of its curl-loosening ingredient, offering better style control at the washing stage.
The skin-repairing and strengthening abilities of vitamin K, coupled with the insatiable demand for new and exciting ingredients, will spur interest in the “wound healing vitamin”, according to one skin care brand.
Beauty brands are too quick to jump onto the hype train when they should be investing time and money on education and research, says the co-founder of skin care brand Aminu.