品牌更新报道：资生堂、城野医生、丝芙兰等品牌的最新发展动态
![[Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_large/publications/cosmetics/cosmeticsdesign-asia.com/china/node_4524765/17370264-1-eng-GB/_1.jpg)
我们汇总了有关顶级美容品牌的最新报道，更新消息来自资生堂、城野医生、丝芙兰等。
资生堂瞄准印度、泰国和越南市场，以期推动业务增长
资生堂将目光投向印度、泰国和越南等新兴市场的业务扩张机遇，有意推动护肤品市场的增长。
随着注重美容的消费者数量急速增长，该品牌在亚洲市场拥有巨大的发展潜力。
去年，资生堂进军印度市场，在孟买开设了首家独立零售店。
城野医生：苯乙基间苯二酚在治疗色素沉着过度方面优于维生素 C 和烟酰胺
城野医生称，关于苯乙基间苯二酚的新研究表明，其在对抗色素沉着过度方面功效显著，表现优于维生素 C 和烟酰胺等更为知名的成分。
此声明的依据是对城野医生经过改进的全新 377VC 美白淡斑精华进行的研究。
研究结果表明，该精华可在 7 天内改善紫外线引起的暂时性色素沉着过度，并且可使研究对象的皮肤亮白度比空白对照组研究对象高 6 倍。
丝芙兰退出韩国市场，市场多样性一蹶不振
专家表示，丝芙兰退出后给韩国市场留下空白，凸显出该市场迫切需要引入多样化的品牌和零售渠道。
韩国美容市场专家 Odile Monod 对市场上缺少其他参与者表示遗憾。
“特别是自从单一品牌线下商店相继关闭以来，市场呈两足鼎立之势，而且目前这种现象非常明显。我非常希望韩国的零售渠道能够更加多样化。例如，Olive Young 仅汇集少量韩国和外国美容品牌。”
珂润利用超细纤维技术巩固其在护肤品领域的全球地位
日本药妆护肤品牌珂润表示正利用超细纤维技术巩固其在全球护肤品市场的地位。
该公司将新产品描述为“一种可达到强效保湿功效的全新护肤方法”。
借助松下电子公司开发的手持式静电纺丝设备，花王的“超细纤维”技术可在皮肤上形成一层几乎看不见的薄膜。
欧缇丽新款精华瞄准寻找视黄醇替代品的消费者
欧缇丽在其白藜芦醇紧致提升精华中添加了源自植物的纯素胶原蛋白，旨在满足东南亚消费者对视黄醇替代品日益增长的需求。
该品牌已发现采用非侵入性美容程序所带来的机会，如化学换肤、微针和线雕等。
接受这些治疗通常会对消费者的皮肤造成伤害，因此他们会转而选择能帮助修复皮肤的产品。
![China’s beauty market is experiencing significant industry shift with the mass beauty market accelerating ahead of the luxury segment. [L'Oréal]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/china-s-mass-beauty-market-now-more-dynamic-than-luxury-l-oreal-ceo/17375859-1-eng-GB/China-s-mass-beauty-market-now-more-dynamic-than-luxury-L-Oreal-CEO.jpg)
![Well-known skin care ingredients such as collagen, niacinamide and probiotics are increasingly found among Asian oral care brands. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/oral-care-skinification-category-evolving-in-asia-with-the-new-ingredients-such-as-collagen-niacinamide/17375751-1-eng-GB/Oral-care-skinification-Category-evolving-in-Asia-with-the-new-ingredients-such-as-collagen-niacinamide.jpg)
![Curie Co has launched a naturally derived bond builder which it believes has the potential to be an effective anti-humidity hair care solution for South East Asia. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/curie-co-believes-its-bond-builder-can-bring-effective-anti-humidity-hair-solutions-to-sea/17375805-1-eng-GB/Curie-Co-believes-its-bond-builder-can-bring-effective-anti-humidity-hair-solutions-to-SEA.jpg)
![The Whoo has helped to bolster sales for LG H&H and restore the firm’s growth trajectory. [The Whoo]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/lg-h-h-beauty-returns-to-growth-on-the-back-of-the-whoo-renewal/17378661-1-eng-GB/LG-H-H-beauty-returns-to-growth-on-the-back-of-The-Whoo-renewal.jpg)
![Skinidea has developed a new skin care brand, MDP, specifically to target US beauty consumers. [Medipeel]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/skinidea-develops-new-brand-to-target-us-market-as-part-of-expansion-plans/17362677-1-eng-GB/Skinidea-develops-new-brand-to-target-US-market-as-part-of-expansion-plans.jpg)
![Organic Bioactives has debuted hair care solutions for the first time. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/organic-bioactives-launches-native-nz-botanicals-hair-care-actives/17376246-1-eng-GB/Organic-Bioactives-launches-native-NZ-botanicals-hair-care-actives.jpg)