Videos

Time for brands to look outside the box

*Cosmetics Vision Special*

Time for brands to look outside the box

By Andrew MCDOUGALL

When it comes to marketing and advertising, brands need to abandon the pre-existing rules that their categories have, and focus on engaging with the consumer and their needs.

in-cosmetics Asia celebrates its most successful event

in-cosmetics Asia celebrates its most successful event

By Andrew MCDOUGALL

in-cosmetics Asia 2013 its most successful show-to-date with 6,007 unique visitors from across Asia and beyond, a 16 per cent uplift compared to 2012 and here is an exclusive CosmeticsDesign-Asia.com video from the show.

Navigating regulation differences for international markets

Navigating regulation differences for international markets

By Simon Pitman

One of the first major hurdles to launching a product in a market outside of the US is ensuring that the product complies with international regulations. Consultant Carl Geffken shines some light on the subject.

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